Description
What it’s about
This free live session helps you turn strong IP expertise into a clear, recognisable positioning that supports better decisions for your clients and for yourself. Instead of adding more activity, it reduces friction by sharpening how your value is understood and chosen.
It helps you:
📌 move from “one of many experts” to a deliberate choice
📌 clarify relevance in concrete client situations
📌 reduce uncertainty in business development conversations
📌 articulate value without breaching confidentiality
📌 build a sustainable, system-based positioning
What you'll get
In this free live session, you will receive a structured introduction to business development as a professional system for IP experts , not as a marketing task.
You will gain:
- a clear understanding of business development in the IP context
- practical examples that respect confidentiality and professional standards
- clarity on typical misconceptions and ineffective approaches
This session is designed to create clarity and direction, not overload.
How it works
When booking this free live session, please select the date that works best for you. Complete your booking through the shop as usual. After your purchase, you will receive a Microsoft Teams invitation by email for the selected date.
Please note:
To ensure a meaningful exchange, this live session requires a minimum of 5 participants. If fewer than 5 participants are registered for a selected date, the session will be rescheduled. In this case, all registered participants will be informed in advance and offered an alternative date.
FAQ’s
Who is this free live session for?
IP professionals whose expertise is strong, but whose positioning does not yet translate into predictable demand or clear differentiation.
Is this about LinkedIn or marketing tactics?
No. Platforms and tactics are not the focus. The session addresses the strategic foundation that makes visibility and outreach effective in the first place.
Do I need to prepare anything?
No preparation is required. You can join and benefit immediately.
Is this sales-oriented?
No. The focus is on clarity, positioning, and decision relevance — not on selling techniques.
How does this differ from the Masterclasses?
Live Sessions provide focused clarity and immediate insight.
Masterclasses are designed for deeper work and for building durable positioning and business-development assets.
Please note: This item is delivered as digital content only. By completing your purchase, you give your express consent that fulfilment of the contract begins immediately after checkout (instant download / streaming access). You acknowledge that, in accordance with § 356 (5) BGB / Art. 16 (m) of Directive 2011/83/EU, your statutory right of withdrawal is lost once the download or streaming of the digital content has begun.
