Blue toolbox labeled “TOOLS for IP Experts – ONLINE MARKETING STRATEGY CONFIGURATOR” with IPBA logo on a light blue background.

Online Marketing Strategy Configurator

19,99 €

incl. 19% VAT

Design a smart online marketing strategy –  made for IP experts who want to be seen.

  • Tailored Strategy
  • Expert Visibility
  • IP-Specific Guidance
SKU: BD005 Categories: ,

Description

What It’s About

👉 The Online Marketing Strategy Configurator for IP Experts is a smart, self-paced online tool based on ten focused questions. The configurator helps you develop a tailored marketing framework that aligns your specialized IP expertise with your target audience and communication channels – so you can turn your expertise into a visible, credible online presence.

What it’s really about is solving the four challenges most IP experts face when entering the content space:

📍 Reaching the right audience
📍 Creating meaningful content
📍 Staying consistent
📍 Seeing what works

It helps you

Most experts don’t fail because of lack of content – they struggle with getting it seen, converting it, or doing it consistently. The Online Marketing Strategy Configurator helps you solve the four most common roadblocks in expert-driven marketing:

  • Reach the right audience – Clarify who really benefits from your expertise and how to target them effectively, without wasting time on the wrong channels.

  • Create engaging content – Get practical prompts tailored to your audience and positioning, so that your content connects with real client needs.

  • Stay consistent – Turn random posting into a repeatable system by mapping your content to the customer journey and your available time.

  • Measure and improve – Set clear goals and track what works, so you can improve over time instead of guessing.

It’s not about producing more – it’s about doing the right things on purpose.

How it works

You answer 10 focused questions about your audience, messaging, goals, and personal preferences. Based on your answers, we generate a strategy tailored to your role as an IP professional — clear, compact, and ready to implement.

What you get

✅ A customized marketing concept aligned with your professional profile
✅ Practical suggestions for content, channels, and messaging
✅ A clear roadmap to grow visibility without losing focus

Each point below represents a section of the tailored strategy you’ll receive once you complete the configurator:

  • Overview previous online marketing activities
  • Current positioning
  • Multi-channel strategy & target group complexitiy
  • Lead generation & the role of client journeys
  • Efficient content creation & weekly publishing
  • LinkedIn profile audit & optimization
  • Leaveraging the IP Business Academay Blog
  • Platform prioritization: Why LinkedIn and what else?
  • Why social collaboration matters
  • Marketing budget & measuring ROI
  • Final Offer

FAQ’s

What exactly do I get after completing the Online Marketing Strategy Configurator

You’ll receive a personalized online marketing strategy, tailored to your answers. It will help you define your target audience, choose the right channels, and plan content that builds visibility and credibility as an IP expert. The strategy is practical, clear, and ready to use — no marketing jargon involved.

How much time do I need to complete it?

The questionnaire takes around 10–15 minutes. We handle the evaluation and send your customized strategy by email within 3–5 business days.

I’m not a marketing expert – is this still useful for me?

Absolutely. The Online Marketing Strategy Configurator is designed specifically for IP professionals who want to become more visible — even (or especially) if they don’t like marketing. You don’t need prior knowledge or interest in theory. The tool is focused, practical, and built to fit your professional context — whether you’re a patent attorney, consultant, or innovation advisor. It helps you approach visibility strategically, without turning into a full-time content creator.

I’ve tried online content before – but it didn’t really work. How is this different?

Many IP experts struggle with turning content into real visibility or business. The problem usually isn’t the content itself – it’s the lack of a clear strategy behind it. The Online Marketing Strategy Configurator helps you fix that by guiding you through ten essential decisions: Who exactly you want to reach, what kind of content supports your positioning, where to publish, and how to stay consistent without burning out. It’s not about doing more – it’s about doing the right things with purpose and structure.

Please note: This item is delivered as digital content only. By completing your purchase, you give your express consent that fulfilment of the contract begins immediately after checkout (instant download / streaming access). You acknowledge that, in accordance with § 356 (5) BGB / Art. 16 (m) of Directive 2011/83/EU, your statutory right of withdrawal is lost once the download or streaming of the digital content has begun.

Reviews

“

“I had the opportunity to use the Online Marketing Strategy Configurator and can confidently say that it has had a transformative impact on my professional online presence. Before engaging with the configurator, my LinkedIn activity was relatively minimal, and I struggled to position myself effectively as an expert in intellectual property strategy. The structured approach provided by the configurator helped me refine my expert positioning, encouraged me to share my knowledge with a wider audience, and gave me the confidence to engage more actively in discussions about IP. One of the most valuable aspects of the configurator was the clear, actionable recommendations tailored to my profile and objectives. It guided me in optimising my LinkedIn presence, defining a content strategy, and improving my visibility among key stakeholders: start-ups, founders, and business executives. The insights on audience engagement and thought leadership were particularly helpful in shaping my content to be both relevant and impactful. Since implementing the strategies recommended by the configurator, I have experienced a noticeable increase in engagement with my posts and a stronger connection with my professional network. The configurator did not just provide generic advice; it delivered a structured roadmap to becoming a recognised voice in my field. I highly recommend the Online Marketing Strategy Configurator to any IP expert looking to strengthen their online presence and build meaningful professional relationships. The strategic guidance and expert advice it provides make it an invaluable tool for those serious about leveraging digital platforms for professional growth. Many thanks to Heike and Prof. Alexander Wurzer for their outstanding work in developing such an impactful resource!”

Freddy GuemeniHead of IP Services | University of Manchester Innovation Factory
“

“I had the opportunity to consult with Prof. Wurzer, who provided a valuable external assessment of my social media presence through his online marketing strategy configurator. His deep understanding of the intellectual property profession, combined with sharp insights into business goals, made his advice particularly relevant and actionable. Prof. Wurzer offered keen observations on the type of content that should be published to align with strategic objectives, ensuring a more effective and targeted approach to online engagement. Our meeting was especially helpful in structuring my LinkedIn strategy, allowing me to refine my presence and leverage the platform more effectively for professional visibility. I highly recommend Prof. Wurzer to any patent attorneys or IP professionals looking to enhance their social media strategy with expert guidance tailored to their industry.”

Marek BuryManaging Partner | Bury & Bury
“

“Although I had already been using LinkedIn with some success, my consultation with Prof. Alexander Wurzer and the Online Marketing Strategy Configurator truly helped take my efforts to the next level. As the Managing Director of our IP Consulting services, I was already familiar with LinkedIn as a platform, but Prof. Wurzer provided valuable insights into how to be more effective in customer acquisition, storytelling, and brand awareness. His feedback helped me refine my strategy, focus on key areas for improvement, and align my LinkedIn presence with our business goals. I now have a much clearer and more impactful approach to connecting with potential clients and sharing our expertise. I highly recommend Prof. Wurzer’s guidance for anyone looking to maximize the effectiveness of their online marketing efforts!”

Dr. Dominique ChristManaging Director
“

“The Online Marketing Strategy Configurator and my consultation with Prof. Alexander Wurzer helped me sharpen my narrative and communicate it more effectively to my ecosystem. They provided valuable insights on how to strategically use LinkedIn for professional communications, ensuring my messaging aligns with my objectives. A highly practical and insightful experience that I highly recommend!”

Erdem KayaManaging Partner | Erdem, Kaya & Partners
“

“How does LinkedIn work as a social network for professional relationships for IP experts? How does a LinkedIn profile become a landing page for business contacts? How do you develop a content strategy? These were all questions that I was able to answer using the Online Marketing Strategy Configurator and, above all, by consulting with Prof. Alexander Wurzer. Social media is multifaceted and very complex, especially if you are new to the topic. The meeting helped me to better understand the issues and to target my online marketing activities. Many thanks to Prof. Wurzer's team for this support.”

Trond RamsvikPartner | AWA Norway AS

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