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IP Expert Marketing

Most IP professionals know their craft inside out. What they often lack isn’t expertise, but visibility. The IP Expert Marketing track helps you turn your knowledge into authority, your authority into trust, and your trust into business.

From your very first post to a fully operational marketing engine, this suite of programs walks you through each stage of growth — clearly, practically, and built for people who’d rather practice IP than “do marketing.” Every step focuses on credibility, not noise; visibility, not vanity; strategy, not slogans.

Whether you want to finally show up online, refine your brand story, or systemise how clients find you, this is where your professional visibility becomes infrastructure — not an afterthought.

Learn more about Maria Boicova-Wynants and her work on her IP Subject Matter expert page.

Jump Start

Seven days. Fifteen minutes a day. That’s all it takes to go from “I know I should market myself” to actually doing it. Each day, you take one simple, concrete step: define your value line, write one authentic post, set a rhythm that keeps you visible without feeling fake or forced. No marketing fluff. No endless theory. Just a clear framework that gets you moving. By the end of the week, you’ll have your message, your post, and your first visibility habit — proof that small, focused action beats hesitation every time.

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Next Level

Ten-day sprints that turn clarity into momentum. Each day delivers a short, guided framework straight to your inbox, helping you sharpen your story, define your positioning, and build simple visibility systems that work around your schedule.

Created for IP professionals who already know their niche but want to be known for it. It enables you to move from quiet expertise to a voice that stands out and gets recognised.

Build your story, your positioning, and your visibility systems with guided email frameworks that fit your schedule.

Designed for IP professionals ready to grow beyond “I know my niche” into “People recognise my voice.”

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Growth Suite

A structured, four-module online program that connects all the moving parts of your digital marketing into one coherent system. Through short video lessons, detailed workbooks, AI-powered tools, and focused monthly Q&A sessions, you’ll build a marketing engine that runs on clarity, not chaos.

You’ll refine your positioning, master value-based content creation, optimise your platforms for visibility, and learn to track what actually works. Designed for IP professionals who’ve completed the Thought Leadership Builder and are ready to evolve from competent practitioners into recognised authorities — visible, consistent, and trusted in their niche.

A brightly lit pedestal stands at the center of a clean, futuristic space, with the words 'COMING' and 'SOON' stacked in bold white capital letters above it. The blurred background shows abstract shelves, creating a sense of mystery and anticipation

Ultimate

Where insight turns into lasting change. This is the top tier: a structured yet deeply personal coaching experience that transforms your marketing system into confident, consistent action.

Choose between a 90-minute live webinar or a 1-on-1 coaching journey with hands-on guidance, tailored strategy, and real-time feedback. You’ll refine your mindset, strengthen your habits, and implement advanced visibility and branding systems that make your expertise impossible to overlook.

Built for IP professionals ready to move from structured learning to strategic execution — from knowing what to do to actually doing it, with precision, confidence, and measurable results.

This is where insight becomes action.

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