Advisory Board
This IP knowledge hub is offering expert answers, content, resources, and access to top professionals in IP management👉 Strategic and operative handling of IP to maximize value. fills a critical need in today’s knowledge-based economy. It provides the tools and expertise necessary for effective IP management, fostering innovation, protecting creative works, and driving economic growth.

Mr. Aguilera-Børresen has been appointed as Expert Advisor to the European Commission on the enforcement of intellectual property rights for SME’s, and he has previously served as board member of the Licensing👉 Permission to use a right or asset granted by its owner. Executives Society (LES Scandinavia). He is currently a member of the Advisory Board at the Center for Intellectual Property at the University of Gothenburg (CIP).
His academic background is in industrial mathematics from the University of Oslo in Norway and Universidad Javeriana in Colombia. He holds an IPBA on intellectual property management from CEIPI, University of Strasbourg. In addition to executive education programs on innovation management and IP strategy👉 Approach to manage, protect, and leverage IP assets. from MIT, HBS, NTNU/CIP and IMD.

I hold a postgraduate degree in Innovation Management (UFSCar) and in Intellectual Property Law (PUC-Rio). I am currently a Master’s student at FEA-USP, where my research focuses on Innovation, Technology Management, and Entrepreneurship. I also lecture in academic programs and mentor startups within the health innovation ecosystem👉 Network fostering innovation by collaboration and resource sharing.. My professional motto: From lab to life.

A sought-after authority on IP protection and litigation in China, Paolo manages the trademark👉 A distinctive sign identifying goods or services from a specific source., copyright👉 A legal protection for original works, granting creators exclusive rights. and design portfolios of European and US clients, conceives and implements IP litigation strategies, regularly appears in Chinese courts and attends IPR administrative and police raids on counterfeiters. His record of success in patent👉 A legal right granting exclusive control over an invention for a limited time. and trademark infringement👉 Unauthorized use or exploitation of IP rights. lawsuits includes landmark cases designated “case of the year” by several IP journals. He leads business intelligence teams that pursue evidence of counterfeiting operations, particularly concerning automotive, fashion and consumer goods.
Paolo is frequently invited to speak at conferences devoted to the growing field of Chinese IP, and has been actively involved in field projects, including trademark and patent enforcement training programs for Chinese civil servants. Paolo is regularly interviewed on China IP matters by media around the world such as The Wall Street Journal, CNN, BBC, The Times, Bloomberg, La Tribune and Il Sole24 Ore, to name a few.
In China, where intellectual property disputes routinely involve multiple cultures, Paolo’s fluency in five languages, including Mandarin, helps him navigate international borders and creates confidence in his clients. Paolo represents US and European clients in confronting the myriad cross-cultural challenges – legal, commercial and political – that threaten patent and trademark assets.





It is the core competency of the WOIS Institute to systematically work out the barriers with the highest potential and develop new perspectives and solutions to overcome them
Gunther Herr is responsible for the specialization of “Strategic Innovation” of the Executive MBA at the Steinbeis University Berlin. He also lectures at Coburg University and the University of Prague.
He is vice chairman of the advisory board of the Innovationszentrum Kronach and is scientific adviser of the Dieselmedaillen-Kuratorium, that publishes the “Innovation Management Support” magazine among others.

He also completed several internships in reputable law firms in Türkiye and France. Before joining Koç University in 2016, he was a legal case manager at the WIPO Arbitration and Mediation Center (Geneva/Switzerland) for the Internet domain name dispute resolution proceedings.
He was a visiting researcher at the Max Planck Institute for IP and Competition👉 Rivalry between entities striving for a shared goal or limited resource. Law in Munich, the Max Planck Institute for Comparative and Private International Law (PIL) in Hamburg, the Research Center for PIL and International Trade Law of Paris II Panthéon/Assas University, and the Swiss Institute of Comparative Law (ISDC) in Lausanne.
His research areas cover International Arbitration Law, PIL, IP Law, Internet Law, and Sports Law. He served as an arbitrator in arbitration proceedings under different institutional rules and is listed as a panelist for Internet domain name disputes at the WIPO Arbitration and Mediation Center and Istanbul Arbitration Centre (ISTAC)."



As director of the Legal Design Center, she leads an interdisciplinary team that links IP experts, legal services, internet platforms and government agencies to craft evidence-based IP strategy. She is lead author of Patent Analytics, a handbook that demystifies and jointly analyses utility patents, design rights and trademarks through network-science and data-visualisation tools.
Prof. Kim delivers WIPO–KIPO courses for developing-country patent examiners and lectures on design innovation at the Royal College of Art, École de Design Nantes, Hong Kong Polytechnic University, NUS, MIT Sloan’s ASB programme and the University of Nantes, France.






He has academic and practical experience dealing with patents, trade secrets, plant variety rights, trademarks, designs, domain names, advertisement claims, copyright as well as anti-counterfeiting, licensing, transfer of technology and regulatory affairs matters related to pharmaceuticals, medical devices, food products and other legal areas related to innovation and migration of business to the digital world.
Currently he is the Head of the Legal Department at Moeller IP Advisors (www.moellerip.com) as well as adjunct professor at Universidad de San Andres (Argentina) where teaches the class Management of IP and Open Innovation👉 The use of external and internal ideas to drive innovation forward. offered within the Master on IP and Innovation organized by WIPO, INPI Argentina and San Andres University as well as legal aspects of digital business in the same University.


Since 2001, academic of the Law School of UCSC and former Vice-Chancellor of this university (2016–2021).
Author of more than 30 scientific papers about intellectual property rights published in Chile and other countries; and also, of 3 books on the subject.
Member of International Association for the Advancement of Teaching and Research in Intellectual Property (ATRIP) and board member of Licensing Executives Society Chile (LES Chile) and Technology Managers Network (Red GT), as well as part of the Civil Society Council of the National Institute of Industrial Property (INAPI) in Chile.

He is in the advanced stages of his PhD which deals with the protection of Intellectual Property Rights in outer space activities. He is also engaged in teaching Artificial Intelligence and machine learning law. In the last few years he has developed a keen interest in the field of AI law and has presented several papers in the area of artificial intelligence and the law. These include his paper at the International Symposium on Governing Artificial Intelligence: Designing Legal & Regulatory Responses held at the U-Residence, VUB Brussels on the 23rd of May 2023 organised by the Vrije Universiteit, Brussels in collaboration with the School of Law, Trinity College Dublin. He also presented a paper in the international conference titled Public Governance and Emerging Technologies – Values, Trust, and Compliance by Design held on the 11 & 12 Jan, 2024 in Utrecht, Netherlands. He recently presented his paper titled the quest for evolving regulatory agencies in an AI driven world: A public law analysis at the 10th ICON-S Annual Conference titled The Future of Public Law: Resilience, Sustainability & Artificial Intelligence held at the prestigious IE University in Madrid, Spain. He was also invited as an expert by the Institute for Ethics in Artificial Intelligence (IEAI) for the epoch-making workshop in Munich, Germany that drafted the Munich Convention on AI and Human Rights on the 16th of July 2024 in the premises of Technical University of Munich in Germany. He has also been an active participant in several National and International conferences related to IPR, Cyber Law, Technology law and others related to the technology domain.




High experienced in IP and Competition Law policy making activity in government’s legislative procedures committees (Committee in Ministry of Economics, Trade and Industry, Keidanren, Japan IP Association, Japan Electronics and Information Technology Association) and Japan IP law attorney practices.


In addition to his academic work Professor Willoughby is an international consultant and advisor to industry and government. Examples of his projects include: principle investigator in EU-funded innovation project on intellectual property and technology commercialization strategies for enhanced safety and environmental sustainability in the lithium-ion battery industry; strategic assessment of biomedical technology industry clusters in the United States; strategic management of intellectual property in the electronic, metals and automotive industries in Bavaria; the development of regional technology clusters in Germany; training for technology transfer for the US federal laboratories; the management of technology incubators; and innovation in the delivery of higher education (in Europe and the United States). He has extensive experience as a teacher and director of executive education programs in several countries, has been Director of the Global Entrepreneurship Monitor for Thailand, and has been elected Vice President for Technology Entrepreneurship of the U.S. Association for Small Business and Entrepreneurship. Willoughby’s practical business experience also includes being a founding member of an entrepreneurial digital media technology company in the United States.
Professor Willoughby’s formal academic affiliations have included: Skolkovo Institute of Science and Technology, Moscow, Russia (Professor)); Curtin University (Professor and MBA Director); University of Minnesota (Professor and Endowed Chair in Management of Technology); Technische Universität München, Visiting Professor in the Lehrstuhl für Wirtschaftsrecht und Geistiges Eigentum. He has also worked in a variety of academic and administrative roles at: Max-Planck-Institut für Geistiges Eigentum, Wettbewerbs- und Steuerrecht, the University of Minnesota, the State University of New York at Stony Brook, the University of Tokyo (RCAST), the University of Utah, the Hong Kong Polytechnic University, Westminster University, the University of Western Australia, the University of California at Berkeley, Mahidol University, and Columbia University in New York. He was a founding participant in Future 500 China and was also the Founding President of the Appropriate Technology Development Group, Inc., a not-for-profit organization involved in sustainable development and social entrepreneurship.

A mechanical engineer by training, he holds multiple post graduate law degrees, was a computer forensics examiner and is a co-inventor on patents in EdTech and Tokenization of IP.
He has been an advisor to the WIPO Green initiative of the World Intellectual Property Organization (WIPO) and a co-founder of Makebell Ltd, an AI startup whose platform, Makebell Studio allows users to build AI agents
