Description
What it’s about
This free live session explores how business development can become a structured and manageable part of professional practice for IP experts.
In many IP practices, reputation grows together with workload. As a result, visibility, networking and strategic positioning often happen only occasionally between deadlines, client work and urgent matters.
Instead of requiring more time or additional marketing activities, this session focuses on creating simple structures that make business development sustainable over the long term.
It helps you:
📌 move from reactive visibility to structured business development
📌 reduce dependence on constant availability
📌 integrate business development into everyday professional practice
📌 build more professional freedom over time
What you'll get
In this free live session, you will receive a structured perspective on how business development can become a stable professional capability, not an occasional activity.
You will gain:
- a clearer understanding of why business development often remains reactive in IP practices
- practical perspectives that respect confidentiality and professional standards
- simple structural ideas that make BD manageable even in busy professional environments
This session is designed to create clarity and orientation, not additional workload.
How it works
When booking this free live session, please select the date that works best for you. Complete your booking through the shop as usual. After your purchase, you will receive a Microsoft Teams invitation by email for the selected date.
Please note:
To ensure a meaningful exchange, this live session requires a minimum of 5 participants. If fewer than 5 participants are registered for a selected date, the session will be rescheduled. In this case, all registered participants will be informed in advance and offered an alternative date.
FAQ’s
Who is this free live session for?
IP professionals whose workload is high and whose expertise is well recognised, but who want to create more structure and predictability in their business development activities.
Is this session about marketing tactics or platforms?
No. The session does not focus on platforms, algorithms or marketing tactics. Instead, it addresses the professional structures that make business development sustainable in demanding IP practices.
Do I need to prepare anything?
No. The session focuses on structural perspectives on business development, not on existing visibility or activity levels.
It is equally relevant for IP professionals who are already visible online and for those who are just beginning to explore structured business development
Is the session focused on individual marketing activities?
No. The session looks at how business development evolves over time within professional IP practices.
Rather than focusing on individual activities, the discussion explores how simple structures can support sustainable visibility, relationships and professional freedom.
Please note: This item is delivered as digital content only. By completing your purchase, you give your express consent that fulfilment of the contract begins immediately after checkout (instant download / streaming access). You acknowledge that, in accordance with § 356 (5) BGB / Art. 16 (m) of Directive 2011/83/EU, your statutory right of withdrawal is lost once the download or streaming of the digital content has begun.
