In the ever more competitive technology startup sector, entrepreneurs are competing fiercely for limited funding. Therefore, using IP as a leverage to convince investors of one's unique market position and competitive advantage is critical today. My systematic approach helps you to communicate the value of your IP portfolio to investors and supports you in your growth trajectory.
Ilanit Appelfeld
IP Consultant for Tech Startups at Appelfeld & Co.
You want to leverage IP to grow your startup and secure funding? I'm happy to help.
Tel Aviv, Israel
My Focus
My Expertise
Investors Love Moats: How to Show Your IP Protects Your Business Model
In this blogpost, I introduce my approach to support startups presenting their IP value to investors. It has a specific focus on the perspective of protecting one's market position with IP.
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Navigating Intellectual Property Management: Challenges, Strategic Insights, and Bridging the Communication Gap
This subject matter expert letter explains, how my approach is solving key organizational challenges in the industry, which prevent, that IP is seen and utilized by the C-level as a strategic asset.
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Offered Services
Whether your primary objective is to secure funding, find product market fit or boost your sales, you are going to need to protect and describe your innovation and competitive advantage. I have developed a simple three-step framework for that: Identify your core IP assets that provide you with a competitive advantage, safeguard and legally protect those IP assets and communicate the value of your IP to investors, partners and your team.
Visit WebsiteIP Communication and Valuation
I will show you how to clearly communicate the nature of your IP and how to confidently discuss your IP value with investors, even when major technological aspects of your innovation are not patent-protected.
Investment Readiness and IP Value
Make it easy for your investors to complete the due diligence process. Investors (or more accurately their lawyers) are going to want to know how you are protecting your IP, your know-how, and your competitive advantage. A list of patents is not going to cut it. I will get you ready for investor due diligence.
Intellectual Property Strategy and Support
Whether you are considering patent filings, trade secret protection, or both, I can assist. I will work with you to develop an IP strategy tailored to your needs. I will help you decide when and where to file patents, or if trade secret protection is more suitable for certain aspects of your innovation.
Employee Training on IP Protection
Your team is the greatest risk to your IP. Eighty percent of cases that involve sensitive information travelling out of the company are due to employees who are uninformed about their responsibilities with regard to intellectual property. I will train your team on how to protect your IP with stories and easy to follow guidelines.
