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Aligning marketing with IP 🎯 IP Management Pulse #29

  • The role of IP in marketing
  • Patent podcasts
  • Value-oriented patent portfolio management
  • IP training for female founders
  • Patent information
  • Leveraging IP as a business asset
  • Attractiveness of industries – Case study: SWORD Health
  • Semiconductors and the IoT
  • IP in the network economy