Description
What It’s About
👉 In today’s digital-first world, a strong online presence is no longer optional—it’s essential. This email course is designed specifically for IP experts who want to improve their visibility, attract better-fit clients, and communicate their expertise with clarity and confidence.
What You’ll Get
You’ll receive six compact and actionable emails that guide you step-by-step through the basics of digital marketing for IP experts. Topics include:
📍 The key platforms for IP visibility (and how to choose them)
📍 What makes content valuable for your audience
📍 How to create a profile that positions you as a thought leader
📍 And how to communicate without “selling”
Tools & Takeaways
✅ Every email includes practical examples, tools, and reflection prompts to help you apply digital marketing principles immediately—without requiring tech knowledge or external consultants.
FAQ’s?
Who is this course for?
Patent attorneys, IP consultants, and in-house professionals who want to take control of their digital visibility and grow their business presence online.
How long does the course take?
You’ll receive six short, focused emails over a period of one week. Each lesson is quick to read and easy to apply.
What will I gain from it?
You’ll learn how to use digital tools strategically, sharpen your messaging, and build a digital identity that supports your professional goals.
Is prior marketing knowledge required?
No. The course is designed for professionals with no marketing background—but high standards for credibility and relevance.
Please note: This item is delivered as digital content only. By completing your purchase, you give your express consent that fulfilment of the contract begins immediately after checkout (instant download / streaming access). You acknowledge that, in accordance with § 356 (5) BGB / Art. 16 (m) of Directive 2011/83/EU, your statutory right of withdrawal is lost once the download or streaming of the digital content has begun.
