Innovation processes

On 3. and 4. April the 4. edition of the VDI/VPP seminar takes place in Düsseldorf, covering industry relevant topics around the introduction and improvement of innovation👉 Practical application of new ideas to create value. processes. It serves as an opportunity to connect and learn from the industry best practice. Speakers come from reputable companies, such as thyssenkrupp, Andreas Stihl, Pilz, Rheinmetall, Wilo, BHS Corrugated and the CEIPI, University of Strasbourg. Here, you can find more information about the speakers and presentation topics.

Artificial intelligence is influencing all aspects of modern society. In its role as key enabling technology it has two distinct influences on IP. It creates as a digital technology new challenges for IP experts to secure patent👉 A legal right granting exclusive control over an invention for a limited time. protection for the lucrative AI use cases of the future. But with its transformative power on society, it also causes massive changes to the work of the IP experts themselves.

The presentation on this two-sided AI revolution by Stephan Ising, Head of IP Strategy👉 Approach to manage, protect, and leverage IP assets. at thyssenkrupp Intellectual Property👉 Creations of the mind protected by legal rights. GmbH, will give the audience insights into the opportunities of AI from a practice-oriented company perspective. Here, you can already read an interview with him about his main points.

Modern IP management puts a big emphasis on the permanent cooperation between the IP function and all other functions in the company. This goes far beyond the traditional interactions between IP and R&D to protect inventions with patents. It includes the integration of IP considerations into decision making👉 The process of choosing the best option among alternatives. processes to support the achievement of business goal. Therefore, also marketing and sales, HR and management need to be integrated into IP processes, where their knowledge is needed, and IP has to be included likewise into their processes and tasks, where IP sensitive topics are dealt with.

The presentation on the integration and implementation of IP into innovation processes will be given by Frederik Golks, Head of Intellectual Property at ANDREAS STIHL AG & Co. KG. Here, you can already read an interview with him about his main points.

The digital transformation has fundamental implications on the way, how patent intelligence can be used as a support tool in the innovation process👉 A structured journey of creating and implementing new ideas.. Methods like patent white spot analyses can now be conducted with a new degree of precision and speed thanks to AI, allowing it companies to outmanouver any competition👉 Rivalry between entities striving for a shared goal or limited resource. in the patent landscape, who has not adapted to the new digital realities. It does so by enabling the identification of fresh areas for innovation in the patent landscape and monitoring competitor activities.

The presentation on this topic will be given by Jürgen Wüllrich, head of patents at Pilz GmbH & Co. KG.

In the highly competitive technology landscape of today innovation can not be created ad hoc, but needs to be generated in a systematic process. One of those processes is called IP design. IP design is based on a customer centric perspective, where the fulfilment of customer needs and the generation of unique offerings in the market lies in the heart of the innovation process. With the inclusion of IP into this process the most valuable use cases and business models can be protected in a proactive way.

The presentation on this topic will be given by Martin Bookjans, Team Leader – Intellectual Property at BHS Corrugated Maschinen- und Anlagenbau GmbH.

The days of reactive IP administration are over and companies are changing their operations to proactive IP management. Proactivity means also a continuous improvement of processes and refinement of strategies to protect a company’s interests in rapidly changing market conditions. This is an imperative in the digital transformation, since disruptive threats are lurking around every corner and have to anticipated early enough.

The presentation about the transformation of IP management process at WILO will be given by Matthias Rabbe, Head of Intellectual Property at WILO SE. Here, you can read an interview with him about his main points.