👉 Economic benefit derived from a patent’s use
🎙 IP Management Voice Episode: Patent Value
What is a patent value?
The economic value of a good is a measure of the importance of such an economic object (e.g. goods, services, enterprises) to the economy. Economic value is an important concept in economics. It is used, for example, to analyse markets, to evaluate companies and to measure economic performance.
Patent value refers to the economic value of a patent. The value of a patent is the future economic benefit that accrues from its use. The value of the patent comes from the use of the patent. A distinction is made between different values, depending on the type of use:
- Market value
The market value is the current value of an asset that results from all relevant factors. This is the value attributed to a patent in a market by the market price by the market participants . The market price is the price paid and achieved for goods and services on the market by market participants at a given time. In the case of patents, this price is usually determined through individual negotiations and is often not publicly observable. - Use-value
Use-value is the benefit that an economic object provides to its user. It is therefore the value that a patent achieves for the patentee in the context of its use by the patentee. In contrast to the market value, no transaction takes place here. The owner considers his own usage scenario and the value contribution in this form of use.
It is important to distinguish the value of the patent from the value of the protected invention. The invention is a solution to a technical problem by technical means. This solution exists even without the patent. The value of the patent corresponds to the value contribution resulting from the fact that the inventive solution has an exclusivity position on the basis of the patent.
How is a patent valued?
There are basically monetary and non-monetary valuation approaches. Monetary valuation approaches use monetary comparisons and the result is a monetary value for the patent. In the case of non-monetary valuation approaches, qualitative-strategic comparisons are made and a qualitative assessment is obtained.
The three monetary valuation methods are based on three different comparative approaches:
Cost
The cost approach to patent valuation is based on the assumption that the value of a patent is determined by the cost that would be incurred to acquire or develop a similar patent. This means that in the case of the cost approach, the economic comparison to determine the patent value is based on the effort that the patent has or would have caused when it was acquired or created.
These costs include:
- Research and development (R&D) expenditure
- Costs for patent applications and grants
- Costs for the enforcement and defense of the patent
With available data, the cost method is relatively easy to apply and is particularly suitable for the valuation of patents in early stages of development or in the absence of market data. This also applies to incremental developments in established industries and industrial value chains.
However, it is important to note that high costs incurred cannot necessarily be equated with the economic value of the patent. Likewise, low costs, e.g. in the case of random inventions, cannot be directly equated with a low economic value. The cost approach can be justified in particular by the fact that patents for large economic areas tend to be more expensive than those for less significant economic areas.
Earned value approach
The earned value approach in patent valuation measures the potential return that can accrue from a patent. When evaluating patents, it is important to take into account that it is the income from the patent protection that is determined and not that of the invention itself. In revenue-based methods, the net present value of the patent is calculated based on the estimated future return. This means that in the income value approach, the economic comparison to determine the patent value is based on the consideration of similar risks in the calculation interest rate of the discount.
The steps to carry out the earned value approach are usually as follows:
- Forecast the future revenue that the patent will generate as well as the costs.
- Determination of net values and deduction of costs
- Discounting this future income to today’s value, taking into account an appropriate discount rate.
It is important to note that this method is inherently subject to uncertainty, as it is based on forecasts of future revenue. Uncertain and long-term expected cash flows and the discount rate must be estimated.
Market Approach
In the case of market-based methods, the valuation is based on the prices obtained in comparable transactions of comparable patents in recent times. These methods presuppose an active market, a comparable exchange of intellectual property between two independent parties and sufficient access to information on the prices of transactions.
An active market is a market characterized by high trading activity and liquidity. Further characteristics of an active market are:
- Homogeneous products: (largely) identical products are traded.
- Transparency: Prices and trading volumes are publicly available.
- Continuous trading: There are buyers and sellers ready to trade at all times.
- High trading volume: Large quantities of products are traded.
This means that a market approach to patent valuation is justified only in exceptional cases, as no price formation can usually be observed in an active market. Nevertheless, in special cases, for example patents for interoperability standards (MP3, CD-ROM, DVD, UMTS, 5G, WiFi, etc.), there are quite observable price offers and negotiation results. However, these are individual negotiations with very little market transparency. In each individual case, therefore, the observable market result must be adjusted as a basis for comparison for the patent to be evaluated.
Qualitative strategic assessment methods include:
- Scoring Models
Evaluation of the patent on the basis of various criteria (e.g. technical potential, market attractiveness). - SWOT Analysis
Analysis of the strengths, weaknesses, opportunities and threats of the patent. - Portfolio Analysis
Valuation of the patent in the context of a company’s entire patent portfolio.
Why are patents evaluated?
There are several reasons why patents are valued:
- Investment decisions
A precise understanding of the value of their own patents enables companies to make informed decisions about investments, for example in research and development strategies, market and product strategies, or regional expansion strategies - Internal evaluation
Patent valuations can also be done simply for internal valuation of a company’s IP portfolio. - Buying or selling a patent
- To determine the value of the patent for buyers and sellers.
- To negotiate a fair price for the patent.
- Licensing a patent
- To determine the amount of royalties.
- To determine the value of the patent to the patent owner and licensee.
- Valuation of a company
- To consider the value of a company’s patent portfolio as part of a business valuation.
- To make the decision whether to develop a patent or abandon it.
- Funding
- To use the value of a patent as collateral for financing.
- To help investors understand the value of a patent portfolio.
- Strategic Decisions
- To optimize a company’s patent strategy.
- To make decisions about the development and marketing of patented products.
- Legal disputes:
- To determine the value of a patent in the context of litigation.
- To quantify claims for damages.
The preferred or customary valuation methods also depend on these valuation occasions. Patent valuation is a complex process that involves taking into account various factors such as technical influences, legal influences, and economic influences. Therefore, it is advisable to involve an experienced IP valuation expert in order to determine the value of patents as accurately as possible and to minimize possible valuation risks.
What are good indicators of patent values?
In academia and practice, a variety of quantitative and qualitative indicators are discussed that can be used to evaluate a patent.
Quantitative indicators
- Size of the patent family
The size of the patent family, i.e. the number of patents filed in different countries for the same invention, can be an indication of the importance of the invention. - Duration of the patent
The duration of the patent determines how long the patentee has the exclusive rights to the invention. A longer patent has a higher value. - Number of citations
The number of citations in other patents is an indicator of the relevance and influence of the invention. - Number of claims
The number of claims in a patent indicates how broad the scope of protection of the patent is. A patent with more claims has a higher value. - Legal status
The legal status of a patent is an indicator of the novelty and protectability of the invention. - Outcome of oppositions against the patent application
Qualitative indicators
- Technical potential
The technical potential of the invention describes the degree of innovation and the potential utility of the invention. - Market attractiveness
Market attractiveness describes the size and growth potential of the market for the patented invention. - Competitive landscape
The competitive landscape describes the number and strength of competitors in the market for the patented invention. - Strength of patent protection
The strength of patent protection describes the enforceability of the patent and the likelihood that it can be successfully defended against legal attacks. - Patentee’s experience
The patentee’s experience in developing and marketing patented products can be an indicator of the success of the patented invention.
Such indicators are usually used for statistical analysis of large patent portfolios and it has been scientifically shown that a combination of such indicators has a statistically valid statement or explanatory power for patent values.
What mistakes can be made in patent valuation?
Since patent valuation is a complex process that requires technical, legal and economic expertise, mistakes can be made that can significantly influence the result and make it meaningless. The nature of the errors is diverse and, depending on the evaluation procedure, there can also be several and mutually influencing errors. In particular, various mistakes can be made in patent valuation:
Wrong choice of valuation method
- The choice of assessment method should be based on the purpose of the assessment and the available data.
- There are different valuation methods that have different advantages and disadvantages.
- Using an incorrect method may result in a mispricing of the patent.
Lack of consideration of all relevant factors
- When evaluating a patent, all relevant factors should be taken into account, both quantitative and qualitative.
- These include, for example, the size of the patent family, the duration of the patent, the number of citations, the technical potential of the invention, the market attractiveness and the competitive landscape.
- Failure to take relevant factors into account may result in an inaccurate valuation of the patent or a completely incorrect result.
Use of inaccurate, incomplete or irrelevant data
- The valuation of a patent should be based on accurate and up-to-date data.
- Inaccurate data can lead to a mispricing of the patent.
- Incomplete data can lead to markets not being taken into account, product sales, growth potential, etc.
- It’s important to check the data sources and make sure the data is up-to-date.
- Irrelevant data can lead to an over- or underestimation of value. For example, in the case of sales data in countries where there is no patent protection.
Over-optimistic assessment of the potential of the invention
- When evaluating a patent, the potential of the invention should be realistically assessed.
- An overly optimistic assessment can lead to an overvaluation of the patent.
- It is important to consider the market situation and the competitive landscape.
- It is important to estimate the economically relevant useful life. This is usually less than the maximum patent term.
Underestimating the risks
- When evaluating a patent, the risks associated with the invention should be taken into account.
- These include, for example, the risk of litigation, the risk of technical difficulties and the risk of barriers to entry.
- Underestimating the risks can lead to a mispricing of the patent.
This incomplete list makes it clear how complex a patent valuation is in practice. Therefore, it is recommended to work with an IP expert specializing in IP assessment and seek advice.