Prof. Wurzer has been communicating the developments in IP management as part of innovation management in the digital transformation for many years. His case study-based research method supports readers and learners in gaining a better understanding of the role of IP in the digital transformation. His case studies examine specific topics in depth to understand how it IP creates business impacts and what has been achieved by industry-leading companies.
As a teaching method, his case studies present the learner with a “case” that describes a problematic situation and a learning from solving the challenge. These IP management case studies, which come directly from the industry, provide practical insights and cover specific cases in real companies. The co-authors are top managers of these companies and guarantee that the cases derive from concrete practices.