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Maria Boicova-Wynants

Maria Boicova-Wynants

IP Strategy Consultant and IP Lawyer

When it comes to realizing the full potential of your IP, addressing legal challenges, or empowering your team with knowledge, I'm here for you. See here my expertise and services.

Ghent, Flemish Region, Belgium

My Focus

We specialize in IP strategy and management consulting, securing strategically relevant IP rights, resolving disputes via mediation and expert determination, and providing accessible training on all things IP. Our services further include market development, IP valorization, business process optimization, and change management. From trademark and design applications in the EU to bespoke incompany training, we cover the full spectrum of IP protection. As the digital landscape evolves, we are prepared to help navigate IP challenges in the metaverse, ensuring robust rights and innovative strategies for the future.

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My Expertise

I am Latvian Patent and Trademark Attorney and European Trademark and Design Attorney since 2008, as well as European mediator in civil and commercial cross-border disputes. Moreover, I am a book author, a keynote speaker on topics like intellectual property law, strategy, innovation, and risk management, a tutor on IP-related subjects for CEIPI, EPO, and the IP Business Academy, and a Chair at the Committee for Quality in IP Management at I3PM.
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The Intricacies of Copyright on Social Media

Maria Boicova-Wynants was guest in IP business talk from 23.4.2024 on the topic of the intricacies of copyright on social media. The main questions of the interview was: What are the most common misconceptions about copyright laws on social media?
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Intellectual Property – The Key To Your Competitive Advantage

The book “Intellectual Property: The Key to your competitive advantage” is self-published as an e-book by Maria Boicova-Wynants and has 158 pages. The book is aimed at economic decision-makers and shows the possibilities of using IP as a tool for innovation success
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Mobile app protection

Even though they are a relatively recent phenomenon, mobile apps became an inalienable part of our day-to-day experiences. The study of Newark-French already ten years ago found that consumers spend more time with mobile apps than on the web. Today, in 2021, it is safe to say that this is certainly the case. To give you an idea of the speed of mobile app “evolution”: the iOS App Store was launched in 2008 with only 500 apps and last year alone, had 400.000 new apps added, bringing the total to 4.3 million.
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NFTs in IP strategy of a company

NFTs (Non-fungible tokens) are becoming more and more economically important, especially with the emergence of web 3.0. There, a host of new use cases in cryptocurrency, the metaverse, digital media and the arts becomes possible. This leads companies to try to secure the use cases for themself with IP, so that many new questions regarding IP risk and IP strategy appear.
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Offered Services

With nearly two decades of expertise, I've seamlessly merged legal precision with business insight, navigating a vast spectrum of cases spanning industries, borders, and roles. From strategy development and due diligence to dispute resolution and relationship building, acting as a solo adviser and as a temporary member of a team.

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IP strategy consulting

Your industry, market, business model, unique selling proposition (USP), and customer preferences are the key elements shaping your IP strategy. By delving deep into these aspects, I uncover the defining factors that set your company apart.

IP dispute resolution

Whether you need authoritative decisions through expert determination, the gentle guidance of mediation, or strategic advice to navigate tricky negotiations, I've got you covered.

Securing IP rights

As a European Trademark and Design Attorney (and Latvian Patent and Trademark Attorney), I am dedicated to translating your unique intellectual property strategy goals into tangible, legal realities for your company.

Training and coaching on IP

I specialize in demystifying the complexities of Intellectual Property, dispute resolution, and risk management, ensuring that even the most intricate concepts are communicated in a language that resonates with everyone.

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