In today's hyper-competitive, tech-driven world, IP management is no longer a luxury, but a necessity. Explosive growth in digital innovation, fueled by AI, IoT, and Industry 4.0, demands robust IP strategies to protect inventions, secure market share, and drive business growth. Companies must proactively identify, manage, and leverage their IP assets to mitigate risks, attract investment, and navigate the complexities of the global marketplace. Failing to do so can stifle innovation, limit growth potential, and leave businesses vulnerable to competitors. With my proven IP design method, I can support you in mastering the challenges of the digital transformation.
Prof. Dr. Alexander Wurzer
Director IP Management Education at CEIPI
Since more than 20 years I am engaged in the global discussion on the progress in Intellectual Property and Intellectual Capital Management. I am working together with companies with the aim: "Secure your digital vision".
Gauting
My Focus
My Expertise
As professor for IP management at CEIPI and director of the IP management education, I actively promote innovation in the digital age. In the role of the chairman of the DIN working group for DIN 77006 Quality in IP Management, I champions value-oriented IP management and have authored over 200 publications on IP strategy and the IP design method.
Quality in IP Management
As chairman of the working group at DIN for the quality standard in IP management DIN 77006, I am engaged in the global discussion on the progress in Intellectual Property and Intellectual Capital Management.
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IP design
As speaker at various national and international conferences at IP offices and innovation agencies as well as keynote speaker at company event, I raise awareness about the importance of IP in the digital age and present the proven IP design approach to secure digital business objects with IP.
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IP awareness raising
With my bi-weekly newsletter about the various aspects of IP management, including practical case study examples, industry news and topical experts of the IP business academy platform, I am dedicated to raise awareness about the economic importance of IP and connect legal experts with decision makers in the industry.
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Value-oriented IP management
I am engaged in value-oriented IP management, which is a strategic approach that focuses on maximizing the value of intellectual property assets in alignment with the overall business objectives of an organization. This includes knowledge as an IP valuator as chairman of the DIN committee for DIN 77100 for patent valuation.
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