Client Journey Guide
A client journey is the complete experience a client has with a law firm or more specific with an IP expert, from their initial awareness of the service to their advocacy interactions. Learn about the stages of the customer journey and how to gain new or retain old clients.
Client Journey Tool
To understand and optimize the client journey, law firms can create a client journey map. This is a visual representation of the clients’ experience, highlighting the various touchpoints, emotions, and pain points along the way. Use the tool to develop you own client journey map.
Tool
Instructions
Mapping the client journey can help the IP experts address gaps in the knowledge about their own clients and work toward a successful long-term relationship. Read the instructions to understand the benefits of the tool and find inspiration from typical cases.