Building Trust in the Digital Age: The Client Journey for IP Experts
Let your expert brand tell a story throughout your client journey that shows your expertise and convinces your potential clients that you are the right expert.
Understanding the client journey is vital for experts as it provides a roadmap of how potential clients interact with their brand. By mapping each touchpoint, from initial awareness to final purchase and beyond, experts gain valuable insights into client behaviour, motivations and pain points. personalising and targeting to specific personas.
Watch the tutorial video to get an insight into how client journeys can work for you!
Client Journey Tools and Guides for IP Experts
If you would like to learn more about client journeys and want to work out and implement different aspects of them yourself as an ip expert, then use our tools and guides below.
Client Journey Guide
A client journey is the complete experience a client has with a law firm or more specific with an IP expert, from their initial awareness of the service to their advocacy interactions. Learn about the stages of the customer journey and how to gain new or retain old clients.
Client
Journey Tool
To understand and optimize the client journey, law firms can create a client journey map. This is a visual representation of the clients’ experience, highlighting the various touchpoints, emotions, and pain points along the way. Use the tool to develop you own client journey map.
Tool
Instructions
Mapping the client journey can help the IP experts address gaps in the knowledge about their own clients and work toward a successful long-term relationship. Read the instructions to understand the benefits of the tool and find inspiration from typical cases.