Prof. Dr. Alexander Wurzer

Online Marketing Ressources

Create your own Online Marketing Strategy

Here you find a comprehensive platform for IP experts to design their own online marketing strategies using a sophisticated configurator. This tool allows users to tailor their marketing activities to their specific needs, ensuring a personalised approach to digital marketing. In addition, the site offers a wealth of downloadable guides on various aspects of online marketing, curated specifically for IP professionals. These resources cover best practices, strategies and insights from the global IP community, helping users stay informed and effective in their marketing efforts, in order to make successful awareness building for IP and business development.

If you would like to learn more about online marketing for IP experts and develop and implement various aspects of it yourself, then use our tools and guides below. The tutorial videos will give you an insight into how online marketing can work for you.

Online Markting Tools and Guides for IP Experts

Here you will find online marketing resources to help IP experts reach their target groups, build successful client journeys, create content marketing for more organic reach, generate leads and achieve many other business goals. We have guides for you that explain success factors and practical implementation examples from IP experts. You can also download tools for these content marketing guides to help you implement the recommendations in the guides yourself, and there are detailed step-by-step instructions for the tools.

Client
Journey

As an IP expert, how can I build a trusting business relationship with potential leads? A well-designed client journey with the expert brand leads to success in digital worlds. Find out more...

Target Groups and Personas

How do I understand what my clients really need? Relevant content for the target group is the key. How do you systematically tap into the target group? Find out more...

Content
Marketing

How can I demonstrate my expertise to my potential clients and existing relationships? How can I position myself as a thought leader in my field and become a go-to person? Find out more.....

Personal Branding

Personal branding: create your own unique professional identity. Increase your visibility and reputation to stand out in the digital age. Find out more...