Valuation of intellectual property is a complex topic: Each valuation reason and each type of IP right requires a different consideration and the application of the appropriate valuation approach. I can help you value your patents, trademarks/brands or trade secrets in connection with a legal dispute, for management purposes, for investor information, for tax reasons or for corporate law reasons. Whatever the reason, I will find the right solution for you. Our goal in preparing valuation reports for IP is to always present the valuation in a comprehensible and transparent manner and in a depth appropriate to the occasion.
Theo Grünewald
Head of IP Valuation Services
Whatever the reason for valuing your intellectual property and whatever intellectual property rights you hold – I am here to support you.
Munich
My Focus
My Expertise
Valuation of Patents
Drawing on the full range of available resources, this book clearly and systematically presents a detailed overview of current knowledge about patent valuation. In the course of the presentation the authors cover such elements of the subject as the following: business implications of the dematerialization of economic life; importance of intellectual property in a knowledge economy; forms of value creation by intangible assets in general and by patents in particular; value proposition of different ways of patent exploitation; patent value affecting environmental factors and factors inherent to the patent portfolio; structure of current instruments of patent valuation.
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Monetäre Patentbewertung nach DIN 77100 (German)
This publication presents the inaugural commentary on the DIN 77100 standard, offering recommendations for the optimal performance of patent evaluations. The content includes commentary on individual regulations, background information, and additional references to the standard. It provides a practice-oriented, concrete evaluation procedure, assists with the implementation of the standard in real-world contexts, and is illustrated by numerous case studies. The standard is printed in full in the appendix.
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Die 360° IP-Strategie (German)
The book demonstrates how, for instance, the Vorwerk company was able to attain and sustain a dominant market position with the Thermomix. Innovation management and IP management are typically two distinct areas of expertise within established technology companies. The subject of IP (intellectual property, particularly patents) is regarded as a legal and administrative matter, whereas innovation is driven by product management and technology.
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