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IP Management Pulse #20
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Your inbox-insider from Prof. Wurzer every two weeks
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Here are the topics of this issue:
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- The role of IP in business models
- IP functions in the industrial metaverse
- IP-driven business transformation
- IP as success driver for fintechs
- Business growth through licensing
- Licensing compliance
- IP management applied in practice
- IP in construction
- IP portfolio development and maintenance
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I wish you an exciting and informative read. I look forward to your comments and our exchange on LinkedIn.</
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The most discussed LinkedIn post</
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The role of IP in business models
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In the world of luxury watchmaking, Rolex stands as a paragon of excellence, 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗮 𝗿𝗼𝗯𝘂𝘀𝘁 𝗜𝗣 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗶𝘁𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝗴𝗲. Rolex's niche strategy revolves around exclusivity, superior craftsmanship, and a storied heritage, creating an aura of prestige. This strategy is underpinned by a comprehensive IP portfolio, ensuring the brand's sustainability and market dominance.
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📢 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗲𝗲 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝗜𝗣 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗹𝘂𝘅𝘂𝗿𝘆 𝘃𝘀. 𝗰𝗼𝘀𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲?</
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Summary of the Discussion</
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Companies in the same industry may adopt different IP strategies, for example by focussing on costs rather than premium prices and technical excellence. This is illustrated by the comparison between Seagull and Rolex watches.
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The discussion around this post revolved around the following topics:
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- What role do trademarks play in the luxury segment
- How does the rarity of a product contribute to enhancing its luxury feel
- What role do trade secrets play in highly specialised industries
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And here are some useful and further links:</
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The Swiss Watch Industry Study 2023</
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Scarcity as Strategy in Horology</
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IP functions in the industrial metaverse</
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Siemens is pioneering a transformative shift in its business model through the adoption of the industrial metaverse. This strategy involves creating a seamless interface between the real and digital worlds, enabling virtual simulations of machines, factories, and even entire cities.
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📢 𝗪𝗶𝘁𝗵 𝘁𝗵𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝗜𝗣 𝗶𝗻 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗲𝗻𝗮𝗯𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝗵𝗶𝗳𝘁𝘀 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹. </
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And here are some useful and further links:</
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The emergent industrial metaverse</
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Global Lecture: Industrial Metaverse with Peter Körte</
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IP-driven business transformation</
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Dolby Laboratories has long been synonymous with cutting-edge audio and visual technology, but the recent case study on their business model transformation reveals much more. 𝗗𝗼𝗹𝗯𝘆'𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗶𝘃𝗼𝘁, 𝗱𝗲𝗲𝗽𝗹𝘆 𝗶𝗻𝘁𝗲𝗿𝘁𝘄𝗶𝗻𝗲𝗱 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗜𝗣 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗼𝗳𝗳𝗲𝗿𝘀 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗼𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀.
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📢 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗲𝗻𝘀𝘂𝗿𝗲 𝘁𝗵𝗲𝗶𝗿 𝗜𝗣 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗿𝗲 𝗳𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝘁𝗼 𝗿𝗮𝗽𝗶𝗱 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝘄𝗵𝗶𝗹𝗲 𝘀𝘁𝗶𝗹𝗹 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀?</
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And here are some useful and further links:</
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Doing intellectual property the Dolby Labs way</
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Protection of business models and business model innovation with IP: Case study Dolby Labs</
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IP as success driver for fintechs</
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Stripe has emerged as a leader in the fintech space by leveraging a robust IP strategy that offers significant benefits to banks, merchants, and customers.
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📢 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 𝗮𝗻 𝗜𝗣 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗳𝗶𝗻𝘁𝗲𝗰𝗵𝘀? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝘁𝗵𝗲𝘆 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝗴𝗲?</
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And here are some useful and further links:</
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From Rural Ireland to Silicon Valley: A Case Study of Stripe</
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Comparing the role of IP in apple pay and Alipay business models: New research project at MIPLM</
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Business growth through licensing</
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The LEGO Group has once again demonstrated its market dominance with outstanding financial results for the first half of 2024.
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📢 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐥𝐢𝐤𝐞 𝐋𝐄𝐆𝐎 𝐛𝐚𝐥𝐚𝐧𝐜𝐞 𝐭𝐡𝐞 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐨𝐰𝐧 𝐈𝐏 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐮𝐬𝐞 𝐨𝐟 𝐥𝐢𝐜𝐞𝐧𝐬𝐞𝐝 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐢𝐞𝐬 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐠𝐫𝐨𝐰𝐭𝐡?</
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And here are some useful and further links:</
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The LEGO Transformation: A Success Story</
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Did they really patent this use case? – The Lego eco-system</
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Whom to follow on LinkedIn</
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Magda Voltolini provides you with an up-to-date overview of the innovation, technology transfer and green tech scene in France and beyond on LinkedIn. She informs you about upcoming conferences and events and also shares recent publications and resources on the subject. Finally, she supports the IP Business Academy as an ambassador to raise awareness of intellectual property and green technology transfer.</
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On her LinkedIn feed, Anelia Stoikova shows you the current status of patents generated at universities and in publicly funded research. She also explains how companies and universities can work together more successfully to bring developments from research to the market and what role intellectual property plays in this type of collaboration. She also supports the IP Business Academy as an ambassador to raise awareness of intellectual property.</
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What is licensing compliance? – Interview with Tomas Geerkens
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Licensing compliance is a critical aspect of managing intellectual property, and it’s essential for companies of all sizes that license out their IP for commercialization purposes. Companies are made up of human beings, and we all make mistakes. In the complexities of day-to-day business life, ERP systems aren’t necessarily built to track IP royalty collections in detail. By performing a range of activities companies can create a more efficient and trustworthy compliance environment.</
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IP management applied in practice: Interview with MIPLM graduate Trond Ramsvik
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A primary responsibility of a patent attorney is to get status reports of a current situation of R&D and guide them to secure their IP most effectively at the given moment. The MIPLM has taught Trond that his advice can provide significant value for a company if he can demonstrate how to integrate IP in the daily operations, as that can serve as a powerful tool to strengthen the competitive advantage.</
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The IP world in a picture</
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The realisation of ever higher and more complex construction projects requires ever better construction skills and planning options. Innovations therefore play a major role in speeding up the construction process and improving the quality and safety of projects. One such technology is Concremote® from Umdasch, which can speed up the construction process by 20% thanks to better knowledge of the formwork's drying properties. Find out more in our Umdasch Group Ventures case study:</
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Enrollment for the Master in IP Law and Management (MIPLM) is open at the CEIPI until 8. September 2024</
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Enrollment for the University Diploma in IP Business Administration (DU IPBA) is open at the CEIPI until
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HTB forum: strategy management</
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Job offer at ABP: European Patent Attorney/German Patent Attorney (m/f/d) with home office option</
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IP portfolio development and maintenance</
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The starting point of developing and maintaining an IP portfolio is the IP strategy which is aligned with the business strategy. Here, the IP strategy must explain how IP can increase a company’s competitiveness and profitability based on its competitive advantage. According to the developed IP strategy an IP portfolio must be developed and maintained based on the determined need of IP in a systematic process, e.g. IP design.</
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