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IP Management Pulse - online marketing July

Your inbox-insider from Prof. Wurzer

Hi ,

The topic of this special edition online marking of my Newsletter is Online Marketing for IP Experts:
  • How does convincing content marketing work for IP experts?
  • How to use all available communication channels effectively?
  • Why is awareness building important for IP experts, when it comes to online marketing?
  • How does awareness building and really good content marketing work for IP experts?
I wish you an exciting and informative read. I look forward to your comments and our exchange on LinkedIn.

Online Marketing Discussions on LinkedIn
linkedinย 
How does ๐œ๐จ๐ง๐ฏ๐ข๐ง๐œ๐ข๐ง๐  ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  work for ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ ๐Ÿค”? Useful + authentic + relevant for the target group = ๐š ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ž ๐Ÿ๐จ๐ซ๐ฆ๐ฎ๐ฅ๐š for great communication ๐Ÿค—.
๐Ÿ“ฃ ๐ˆ๐Ÿ ๐ฒ๐จ๐ฎ ๐ฐ๐š๐ง๐ญ ๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐จ๐ฐ๐ง, ๐ข๐ง๐๐ข๐ฏ๐ข๐๐ฎ๐š๐ฅ ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐Ÿ“‹ ๐š๐ฌ ๐š๐ง ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ, ๐ญ๐ก๐ž๐ง ๐ˆ'๐ฅ๐ฅ ๐ ๐ข๐ฏ๐ž ๐ฒ๐จ๐ฎ ๐š ๐ฅ๐ข๐ง๐ค ๐ญ๐จ ๐ฆ๐ฒ ๐œ๐จ๐ง๐Ÿ๐ข๐ ๐ฎ๐ซ๐š๐ญ๐จ๐ซ ๐ข๐ง ๐ญ๐ก๐ž ๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐ญ๐ฌ ๐Ÿ‘‡ - ๐ฃ๐ฎ๐ฌ๐ญ ๐ญ๐ซ๐ฒ ๐ข๐ญ ๐จ๐ฎ๐ญ, ๐จ๐ฎ๐ซ ๐›๐ž๐ญ๐š ๐ญ๐ž๐ฌ๐ญ๐ž๐ซ๐ฌ ๐ฐ๐ž๐ซ๐ž ๐ญ๐ก๐ซ๐ข๐ฅ๐ฅ๐ž๐ ๐Ÿš€.
And here are some useful and further links:
Online Marketing for IP Experts โ€“ Interview with Stefan Mรผller
How to optimize your scope of patent protection? โ€“ External Parameters used for defining Claim Features
linkedinย 
Have I forgotten a ๐œ๐ก๐š๐ง๐ง๐ž๐ฅ ๐Ÿค”? ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ use all available channels in online marketing to reach their target groups - ๐ฐ๐ข๐ญ๐ก ๐ข๐ง๐œ๐ซ๐ž๐š๐ฌ๐ข๐ง๐  ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ ๐Ÿง!
๐Ÿ“ข ๐ˆ๐Ÿ ๐ฒ๐จ๐ฎ ๐ฐ๐š๐ง๐ญ ๐ญ๐จ ๐ฅ๐ž๐š๐ซ๐ง ๐ฆ๐จ๐ซ๐ž ๐š๐›๐จ๐ฎ๐ญ ๐ก๐จ๐ฐ ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฐ๐จ๐ซ๐ค๐ฌ ๐Ÿ๐จ๐ซ ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ, ๐ญ๐ก๐ž๐ง ๐œ๐ก๐ž๐œ๐ค ๐จ๐ฎ๐ญ ๐จ๐ฎ๐ซ ๐Ÿ๐ซ๐ž๐ž ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ ๐ฎ๐ข๐๐ž๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฉ๐ซ๐š๐œ๐ญ๐ข๐œ๐š๐ฅ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐š๐ง๐ ๐ซ๐ž๐š๐ ๐ญ๐ก๐ž ๐ข๐ง๐ญ๐ž๐ซ๐ฏ๐ข๐ž๐ฐ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ.
And here are some useful and further links:
Online Marketing for IP Experts โ€“ Interview with Robert Klinski
How to define Target Groups and Personas as an IP Expert?
linkedinย 
Why is ๐š๐ฐ๐š๐ซ๐ž๐ง๐ž๐ฌ๐ฌ ๐›๐ฎ๐ฅ๐๐ข๐ง๐  important for ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ when it comes to ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Ÿค”? And for their own ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐Ÿ˜ฎ?

๐Ÿ“ข ๐–๐ก๐š๐ญ ๐ญ๐จ๐ฉ๐ข๐œ๐ฌ ๐š๐ซ๐จ๐ฎ๐ง๐ ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ ๐š๐ง๐ ๐š๐ฐ๐š๐ซ๐ž๐ง๐ž๐ฌ๐ฌ ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐ˆ๐ ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ ๐ข๐ง๐ญ๐ž๐ซ๐ž๐ฌ๐ญ๐ž๐ ๐ข๐ง? ๐–๐ก๐š๐ญ ๐œ๐š๐ง ๐ฐ๐ž ๐๐จ ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐ญ๐ก๐ข๐ฌ ๐š ๐›๐ž๐ญ๐ญ๐ž๐ซ ๐ฉ๐š๐ซ๐ญ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐Ÿ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐š๐ฅ ๐ฐ๐จ๐ซ๐ค ๐จ๐Ÿ ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ?
And here are some useful and further links:
How to make successful Content Marketing as an IP expert?
Online Marketing Guide - Client Journey
linkedinย 
How does ๐š๐ฐ๐š๐ซ๐ž๐ง๐ž๐ฌ๐ฌ ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  and really good ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฐ๐จ๐ซ๐ค ๐Ÿ๐จ๐ซ ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ ๐Ÿค”? Check it out with Martin Wilming ๐Ÿค—!

๐Ÿ“ข ๐†๐จ๐จ๐ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ข๐ฌ ๐ฉ๐ž๐ซ๐Ÿ๐ž๐œ๐ญ ๐Ÿ๐จ๐ซ ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ ๐ญ๐จ ๐ซ๐ž๐š๐œ๐ก ๐ญ๐ก๐ž๐ข๐ซ ๐ญ๐š๐ซ๐ ๐ž๐ญ ๐ ๐ซ๐จ๐ฎ๐ฉ๐ฌ, ๐ง๐จ๐ญ ๐ฅ๐ž๐š๐ฌ๐ญ ๐ก๐ž๐ซ๐ž ๐จ๐ง ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง. ๐€๐ง๐ฒ๐จ๐ง๐ž ๐ฐ๐ก๐จ ๐ฉ๐ซ๐ž๐ฉ๐š๐ซ๐ž๐ฌ ๐š๐ง๐ ๐ฉ๐ซ๐ž๐ฌ๐ž๐ง๐ญ๐ฌ ๐ฏ๐š๐ฅ๐ฎ๐š๐›๐ฅ๐ž, ๐ซ๐ž๐ฅ๐ž๐ฏ๐š๐ง๐ญ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐ญ๐š๐ซ๐ ๐ž๐ญ ๐ ๐ซ๐จ๐ฎ๐ฉ ๐ฌ๐ญ๐ซ๐ž๐ง๐ ๐ญ๐ก๐ž๐ง๐ฌ ๐ญ๐ก๐ž๐ข๐ซ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ ๐›๐ซ๐š๐ง๐. ๐”๐ฌ๐ž ๐จ๐ฎ๐ซ ๐Ÿ๐ซ๐ž๐ž ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ ๐ฎ๐ข๐๐ž๐ฌ ๐Ÿ๐จ๐ซ ๐œ๐จ๐ง๐œ๐ซ๐ž๐ญ๐ž ๐š๐ฉ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง ๐ข๐ง ๐ฉ๐ซ๐š๐œ๐ญ๐ข๐œ๐ž.
And here are some useful and further links:
Online Marketing for IP Experts โ€“ Interview with Martin Wilming
What is a customer journey for IP experts?
Online Marketing Strategy Configurator for IP Expert
Create your own online marketing strategy with the online marketing strategy configurator for IP experts.
Online Marketing Interviews
Martin Schweiger combines the various channels and instruments of the online marketing mix to achieve conversion into various products via his website. Martin's prospects, leads and existing clients can also subscribe to the "Tip of the Week", a type of newsletter. It generates content such as books and documents events such as conferences in conference proceedings. He promotes his own events via his social media account on LinkedIn. Martin also uses email marketing with an extensive mailing list, for example to advertise his events to his target group.
Bastian Best uses a ready mix of tools in online marketing that are coordinated along the customer journey. He uses content marketing around AI and patents, especially the topic of drafting patent applications using AI. He uses different channels for this, such as his website and LinkedIn. He achieves key interactions with leads and prospects through events, such as trainings on the use of various AI language models to draft patent applications. The different channels and content parts contribute to each other along the client journey. External references, such as his activity as a university lecturer, his involvement with the International Institute for IP Management (I3PM) and the European Patent Office, help to obtain reputably high-quality backlinks to his pages.
Online Marketing Learning
For more information please have a look at my Online Marketing Guide about Online Marketing for IP Experts. It answers the following questions:
  1. What is online marketing?
  2. What is the importance of online marketing fรผr IP experts?
  3. What are the goals of online marketing?
If these and similar questions concern you, then I would be happy to talk to you and help you specifically. Just contact me on LinkedIn:
๐Ÿ‘‰ https://www.linkedin.com/in/profalexanderwurzer/
There you will also find my #reflectandlearn, in which I report every month how I cooperate with IP experts in awareness building and business development.
linkedinย youtubeย 
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