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IP Management Pulse - online marketing #2

Your inbox-insider from Prof. Wurzer

Hi ,

The topic of this special edition online marking of my Newsletter is Target Groups and Personas for IP Experts:
  • What is a persona?
  • What are target groups and personas of IP experts?
  • What is an IP expert marketing persona?
  • How do you develop personas for your ideal clients as an IP expert?
I wish you an exciting and informative read. I look forward to your comments and our exchange on LinkedIn.

Online Marketing Discussions on LinkedIn
linkedinย 
๐–๐ก๐š๐ญ ๐ž๐ฑ๐š๐œ๐ญ๐ฅ๐ฒ ๐ข๐ฌ ๐š ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š ๐Ÿค”? And why is this important in awareness building and business development ๐Ÿ๐จ๐ซ ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ ๐Ÿง?
๐Ÿ“ข ๐“๐ก๐ž ๐œ๐ž๐ง๐ญ๐ซ๐š๐ฅ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ ๐จ๐š๐ฅ ๐จ๐Ÿ ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ ๐ข๐ฌ ๐ซ๐ž๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐๐š๐ญ๐ข๐จ๐ง ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ฐ๐จ๐ซ๐ ๐จ๐Ÿ ๐ฆ๐จ๐ฎ๐ญ๐ก. ๐๐ฎ๐ญ ๐ฒ๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐ž๐š๐ซ๐ง ๐ญ๐ก๐š๐ญ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐š ๐ก๐ข๐ ๐ก ๐ฅ๐ž๐ฏ๐ž๐ฅ ๐จ๐Ÿ ๐œ๐ฅ๐ข๐ž๐ง๐ญ ๐œ๐ž๐ง๐ญ๐ซ๐ข๐œ๐ข๐ญ๐ฒ - ๐ญ๐ก๐ž ๐ฌ๐š๐ญ๐ข๐ฌ๐Ÿ๐ข๐ž๐ ๐œ๐ฅ๐ข๐ž๐ง๐ญ๐ฌ ๐š๐ฅ๐ฌ๐จ ๐ซ๐ž๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐ ๐š๐ง๐ ๐ข๐ญ ๐ก๐ž๐ฅ๐ฉ๐ฌ ๐ญ๐จ ๐ฐ๐จ๐ซ๐ค ๐ฐ๐ข๐ญ๐ก ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฌ.
And here are some useful and further links:
Personal Branding for IP Experts
Top 3 misconceptions about AI that IP practitioners should be aware of โ€“ Job offer Patent Engineer
linkedinย 
What are ๐ญ๐š๐ซ๐ ๐ž๐ญ ๐ ๐ซ๐จ๐ฎ๐ฉ๐ฌ and ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š for ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ๐ฌ ๐Ÿค”? What is the difference - and why is it important for ๐š๐ฐ๐š๐ซ๐ž๐ง๐ž๐ฌ๐ฌ ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  and ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐Ÿง?
๐Ÿ“ข ๐ˆ๐Ÿ ๐ฒ๐จ๐ฎ ๐ฐ๐š๐ง๐ญ ๐ญ๐จ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐ž ๐ซ๐ž๐ฅ๐ž๐ฏ๐š๐ง๐ญ, ๐ฏ๐š๐ฅ๐ฎ๐š๐›๐ฅ๐ž ๐š๐ง๐ ๐ญ๐š๐ซ๐ ๐ž๐ญ๐ž๐ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐ญ๐š๐ซ๐ ๐ž๐ญ ๐ ๐ซ๐จ๐ฎ๐ฉ ๐š๐ง๐ ๐ญ๐ก๐ž ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š, ๐ฒ๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐›๐ž ๐š๐›๐ฅ๐ž ๐ญ๐จ ๐๐ข๐ฌ๐ญ๐ข๐ง๐ ๐ฎ๐ข๐ฌ๐ก ๐›๐ž๐ญ๐ฐ๐ž๐ž๐ง ๐ญ๐ก๐ž ๐ญ๐ฐ๐จ ๐œ๐จ๐ง๐œ๐ž๐ฉ๐ญ๐ฌ - ๐ญ๐ก๐ž๐ง ๐ญ๐ก๐ž ๐ฉ๐จ๐ญ๐ž๐ง๐ญ๐ข๐š๐ฅ ๐œ๐ฅ๐ข๐ž๐ง๐ญ๐ฌ ๐ฐ๐ข๐ฅ๐ฅ ๐Ÿ๐ž๐ž๐ฅ ๐ฆ๐ฎ๐œ๐ก ๐›๐ž๐ญ๐ญ๐ž๐ซ ๐š๐๐๐ซ๐ž๐ฌ๐ฌ๐ž๐ ๐š๐ง๐ ๐ญ๐š๐ค๐ž๐ง ๐ฌ๐ž๐ซ๐ข๐จ๐ฎ๐ฌ๐ฅ๐ฒ.
And here are some useful and further links:
Buyer persona vs. target group: whatโ€™s the difference?
Expert Branding for Expert Brands
linkedinย 
What does a typical ๐ˆ๐ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š look like ๐Ÿค”? Let's take "Stephen ๐ฌ๐ญ๐š๐ซ๐ญ๐ฎ๐ฉ ๐Ÿง!"
๐Ÿ“ข ๐€ ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š ๐ข๐ฌ ๐š ๐ ๐ฎ๐ข๐๐ข๐ง๐  ๐ฌ๐ญ๐š๐ซ ๐ข๐ง ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  - ๐ข๐ญ ๐›๐ซ๐ข๐ง๐ ๐ฌ ๐œ๐ฅ๐š๐ซ๐ข๐ญ๐ฒ ๐š๐ง๐ ๐ฌ๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐ž ๐š๐ง๐ ๐œ๐ซ๐ž๐š๐ญ๐ž๐ฌ ๐ž๐Ÿ๐Ÿ๐ข๐œ๐ข๐ž๐ง๐œ๐ฒ ๐š๐ง๐ ๐ž๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž๐ง๐ž๐ฌ๐ฌ - ๐ˆ ๐œ๐š๐ง ๐ซ๐ž๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐ ๐ญ๐ก๐ข๐ฌ ๐ž๐ฑ๐ž๐ซ๐œ๐ข๐ฌ๐ž ๐ญ๐จ ๐š๐ง๐ฒ๐จ๐ง๐ž ๐ฐ๐ก๐จ ๐ฐ๐š๐ง๐ญ๐ฌ ๐ญ๐จ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ž ๐ญ๐ก๐ž๐ข๐ซ ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง ๐ซ๐š๐ญ๐ž ๐ข๐ง ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ .
And here are some useful and further links:
How to Create Detailed Buyer Personas for Your Business
Marketing Personas: Definition, And Why It Matters
linkedinย 
How do you develop ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐—น ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€ ๐—ฎ๐˜€ ๐—ฎ๐—ป ๐—œ๐—ฃ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜ ๐Ÿค”? It's best to do it ๐˜€๐˜๐—ฒ๐—ฝ ๐—ฏ๐˜† ๐˜€๐˜๐—ฒ๐—ฝ ๐Ÿง!
๐Ÿ“ข ๐—ง๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—ฎ๐—ป ๐—œ๐—ฃ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜ ๐—ธ๐—ป๐—ผ๐˜„๐˜€ ๐˜๐—ต๐—ฒ ๐˜๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜ ๐—ด๐—ฟ๐—ผ๐˜‚๐—ฝ ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฒ๐˜€๐—ฝ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐˜€, ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฝ๐—ฟ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ฒ๐—น๐˜† ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฒ๐—ป๐˜๐—ถ๐—ฟ๐—ฒ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ฎ๐—ป ๐—ฏ๐—ฒ ๐—ฎ๐—น๐—ถ๐—ด๐—ป๐—ฒ๐—ฑ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐˜๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜ ๐—ด๐—ฟ๐—ผ๐˜‚๐—ฝ ๐—ถ๐—ป ๐—ผ๐—ฟ๐—ฑ๐—ฒ๐—ฟ ๐˜๐—ผ ๐—ฎ๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜€๐˜ ๐—ฝ๐—ผ๐˜€๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜.
And here are some useful and further links:
What is a customer journey for IP experts?
How to make successful Content Marketing as an IP expert?
Online Marketing Strategy Configurator for IP Expert
Create your own online marketing strategy with the online marketing strategy configurator for IP experts.
Online Marketing Interviews
Stefan Mรผller has a very clear positioning and target group. He is currently focusing on the support of international digital companies, which want to enter the European market and need assistence with the development of a high quality patent portfolio. To adress this target group he authored a blogpost series on the IP business academy on the topic of the optimization of the scope of patent protection in Europe and shares this via his LinkedIn channels.
Dr. Robert Klinski positions himself as an expert for IP harvesting, especially for digital technologies, such as 5G, AI, blockchain, cryptography, fintech and security. In the tag line, Robert Klinski refers therefore to his doctorate in telecommunications and thus addresses his target group.
Online Marketing Learning
For more information please have a look at my Online Marketing Guide about Target Groups and Personas for IP Experts. It answers the following questions:
  1. What are Target Groups and Personas?
  2. Why are Personas important for online marketing by IP experts?
  3. What role do personas play in client journeys?
If these and similar questions concern you, then I would be happy to talk to you and help you specifically. Just contact me on LinkedIn:
๐Ÿ‘‰ https://www.linkedin.com/in/profalexanderwurzer/
There you will also find my #reflectandlearn, in which I report every month how I cooperate with IP experts in awareness building and business development.
linkedinย youtubeย 
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