IP Management Pulse #16

Your inbox-insider from Prof. Wurzer every two weeks

Hi ,

Here are the topics of this issue:
  • IP in the digital transformation
  • Creativity
  • IP in a VUCA world
  • AI supported invention processes
  • Agile IP management
  • Patent law in China
  • Patents in biotechnology
  • The value of data
  • Process Management
I wish you an exciting and informative read. I look forward to your comments and our exchange on LinkedIn.
The most discussed LinkedIn post
linkedinย 
IP in the digital transformation

Are you looking for a ๐ ๐ž๐ง๐ญ๐ฅ๐ž ๐ซ๐ข๐๐ž ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐ญ๐ก๐ž ๐ˆ๐ ๐จ๐œ๐ž๐š๐ง ๐Ÿค”? Unfortunately, that's not going to happen at the moment - ๐ข๐ญ'๐ฌ ๐ ๐จ๐ข๐ง๐  ๐ญ๐จ ๐›๐ž ๐ซ๐จ๐ฎ๐ ๐ก ๐Ÿ˜ฎ!

๐Ÿ“ฃ ๐„๐ฏ๐ž๐ซ๐ฒ ๐ฎ๐ง๐œ๐ž๐ซ๐ญ๐š๐ข๐ง๐ญ๐ฒ ๐š๐ฅ๐ฌ๐จ ๐จ๐Ÿ๐Ÿ๐ž๐ซ๐ฌ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ. ๐‡๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐ฌ๐ž๐ž ๐ญ๐ก๐š๐ญ? ๐‡๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐š๐๐ฏ๐ข๐ฌ๐ž ๐ญ๐ก๐ž ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ? ๐–๐ก๐ž๐ซ๐ž ๐š๐ซ๐ž ๐ฐ๐ž ๐ก๐ž๐š๐๐ž๐?
Summary of the Discussion
We are currently living in challenging times for intellectual property (IP) due to the rapid pace of technological advancement and the digital transformation of society. This has introduced complex challenges for IP protection and enforcement.

The discussion around this post revolved around the following topics:
  • How can your IP strategy remain flexible enough in volatile environments
  • How can ESG/SDG support your company to tackle uncertainties
  • How to train employees in modern IP management
And here are some useful and further links:
Patenting generative AI in the chemical industry
How to protect your MedTech software with patents?
Prof's Tip
Create your own online marketing strategy for free with the online marketing strategy configurator for IP experts.
The LinkedIn Overview
linkedinย 
Creativity
Is that caught on camera ๐Ÿค”? This is the first SORA commercial for Toys"R"Us! ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ ๐ข๐ฌ ๐ซ๐ž๐๐ž๐Ÿ๐ข๐ง๐ž๐ - ๐š๐ง๐ ๐ฌ๐š๐ฒ๐ฌ ๐ฌ๐จ๐ฆ๐ž๐ญ๐ก๐ข๐ง๐  ๐š๐›๐จ๐ฎ๐ญ ๐ˆ๐ ๐Ÿง!

๐Ÿ“ข ๐€๐ฌ ๐ ๐ž๐ง๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž ๐€๐ˆ ๐œ๐จ๐ง๐ญ๐ข๐ง๐ฎ๐ž๐ฌ ๐ญ๐จ ๐ž๐ฏ๐จ๐ฅ๐ฏ๐ž, ๐ข๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐ฅ๐ข๐ค๐ž๐ฅ๐ฒ ๐ง๐ž๐œ๐ž๐ฌ๐ฌ๐ข๐ญ๐š๐ญ๐ž ๐ฌ๐ข๐ ๐ง๐ข๐Ÿ๐ข๐œ๐š๐ง๐ญ ๐š๐๐š๐ฉ๐ญ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐ข๐ง ๐ฅ๐ž๐ ๐š๐ฅ, ๐ž๐ญ๐ก๐ข๐œ๐š๐ฅ, ๐š๐ง๐ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ฉ๐ซ๐š๐œ๐ญ๐ข๐œ๐ž๐ฌ ๐ญ๐จ ๐ž๐ง๐ฌ๐ฎ๐ซ๐ž ๐š ๐›๐š๐ฅ๐š๐ง๐œ๐ž ๐›๐ž๐ญ๐ฐ๐ž๐ž๐ง ๐ญ๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ข๐œ๐š๐ฅ ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐ญ๐ž๐œ๐ญ๐ข๐จ๐ง ๐จ๐Ÿ ๐ก๐ฎ๐ฆ๐š๐ง ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ ๐š๐ง๐ ๐ข๐ง๐ญ๐ž๐ฅ๐ฅ๐ž๐œ๐ญ๐ฎ๐š๐ฅ ๐ฉ๐ซ๐จ๐ฉ๐ž๐ซ๐ญ๐ฒ ๐ซ๐ข๐ ๐ก๐ญ๐ฌ. ๐–๐ก๐š๐ญ ๐ข๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐ซ๐ž๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐๐š๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž๐ฌ ๐š๐ง๐ ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ข๐ž๐ฌ?
And here are some useful and further links:
IP Design as a Leadership Tool: Steering Innovation Towards Success
Research Project: AI-based patent analysis for digital platforms
Our Sponsor
linkedinย 
IP in a VUCA world
One should not confuse ๐œ๐จ๐ซ๐ซ๐ž๐ฅ๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐œ๐š๐ฎ๐ฌ๐š๐ฅ๐ข๐ญ๐ฒ ๐Ÿค”! ๐ƒ๐ž๐œ๐ข๐๐ข๐ง๐  ๐š๐ง๐ ๐ฏ๐š๐ฅ๐ฎ๐š๐ญ๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐ˆ๐ is becoming increasingly difficult in a ๐•๐”๐‚๐€ ๐ฐ๐จ๐ซ๐ฅ๐. Can ๐†๐š๐ฆ๐ž ๐“๐ก๐ž๐จ๐ซ๐ฒ help ๐Ÿง?

๐Ÿ“ข ๐“๐ก๐ž ๐ฆ๐ž๐ญ๐ก๐จ๐๐ฌ ๐จ๐Ÿ ๐ ๐š๐ฆ๐ž ๐ญ๐ก๐ž๐จ๐ซ๐ฒ ๐š๐ซ๐ž ๐ฎ๐ฌ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ง๐จ๐ญ ๐๐ข๐ซ๐ž๐œ๐ญ๐ฅ๐ฒ ๐š๐ฉ๐ฉ๐ฅ๐ข๐œ๐š๐›๐ฅ๐ž ๐ญ๐จ ๐ซ๐ž๐š๐ฅ๐ข๐ญ๐ฒ. ๐˜๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐ฅ๐จ๐จ๐ค ๐œ๐ฅ๐จ๐ฌ๐ž๐ฅ๐ฒ, ๐š๐ฌ ๐ฐ๐ข๐ญ๐ก ๐œ๐š๐ฎ๐ฌ๐š๐ฅ๐ข๐ญ๐ฒ ๐š๐ง๐ ๐œ๐จ๐ซ๐ซ๐ž๐ฅ๐š๐ญ๐ข๐จ๐ง. ๐๐ฎ๐ญ ๐จ๐ฅ๐ ๐ญ๐ก๐ข๐ง๐ค๐ข๐ง๐  ๐ฐ๐ข๐ฅ๐ฅ ๐ง๐จ๐ญ ๐ฌ๐จ๐ฅ๐ฏ๐ž ๐ญ๐ก๐ž ๐ง๐ž๐ฐ ๐œ๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž๐ฌ. ๐’๐จ ๐ฐ๐ž ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐š๐๐š๐ฉ๐ญ.
And here are some useful and further links:
Decision making and valuation: 2nd module of the MIPLM 2023-2024
Origins of IP Management โ€“ Episode 2 โ€œThe beautiful mind John Nash and game theoryโ€
Our Sponsor
linkedinย 
AI supported invention processes
How well can ๐€๐ˆ ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ ๐ญ๐ก๐ž ๐ข๐ง๐ฏ๐ž๐ง๐ญ๐ข๐จ๐ง ๐ฉ๐ซ๐จ๐œ๐ž๐ฌ๐ฌ, patent portfolio analysis and ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ๐š๐ญ๐ข๐œ ๐ฉ๐จ๐ซ๐ญ๐Ÿ๐จ๐ฅ๐ข๐จ ๐๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ today ๐Ÿค”? Check out our workshop and case study ๐Ÿง.

This also fits with the current decision of the Federal Court of Justice in Germany on the DABUS case; one of the protagonists, Dr. Malte Kรถllner, (university lecturer in this course), gave a public lecture and explained the decision.
And here are some useful and further links:
#DABUS BGH decision
AI assisted Inventing: New Case Study at the MIPLM
Our Sponsor
linkedinย 
Agile IP management
Are you already ๐š๐ ๐ข๐ฅ๐ž? Agile is more or less the ๐ž๐ฑ๐š๐œ๐ญ ๐จ๐ฉ๐ฉ๐จ๐ฌ๐ข๐ญ๐ž of classic process organization? ๐ƒ๐จ๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐ฆ๐ž๐š๐ง ๐ข๐ญ ๐ข๐ฌ ๐ฉ๐ฎ๐ซ๐ž ๐ฉ๐จ๐ข๐ฌ๐จ๐ง ๐Ÿ๐จ๐ซ ๐ˆ๐ ๐Ÿค”? Use the ๐ฉ๐จ๐ฐ๐ž๐ซ ๐จ๐Ÿ ๐ฉ๐ž๐ซ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ฏ๐ž ๐Ÿง!

๐Ÿ“ฃ ๐€๐ ๐ข๐ฅ๐ข๐ญ๐ฒ ๐ข๐ฌ ๐ง๐จ๐ญ ๐ฃ๐ฎ๐ฌ๐ญ "๐ฅ๐จ๐ญ๐ฌ ๐จ๐Ÿ ๐ฉ๐จ๐ฌ๐ญ-๐ข๐ญ๐ฌ ๐จ๐ง ๐ญ๐ก๐ž ๐ฐ๐ก๐ข๐ญ๐ž๐›๐จ๐š๐ซ๐". ๐€๐ ๐ข๐ฅ๐ข๐ญ๐ฒ ๐ข๐ฌ ๐š ๐ฆ๐ข๐ง๐๐ฌ๐ž๐ญ ๐š๐ง๐ ๐š ๐ฏ๐ž๐ซ๐ฒ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ๐Ÿ๐ฎ๐ฅ ๐š๐ง๐ ๐๐ข๐ ๐ข๐ญ๐š๐ฅ ๐จ๐ง๐ž. ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐ญ๐ซ๐š๐ง๐ฌ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐ข๐ฌ ๐ง๐จ๐ญ ๐ญ๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ - ๐ข๐ญ ๐ข๐ฌ ๐š ๐ฆ๐ข๐ง๐๐ฌ๐ž๐ญ. ๐“๐ก๐ž ๐Ÿ๐š๐ฌ๐ญ๐ž๐ซ ๐ˆ๐ ๐š๐๐š๐ฉ๐ญ๐ฌ, ๐ญ๐ก๐ž ๐›๐ž๐ญ๐ญ๐ž๐ซ: ๐ˆ๐ ๐ง๐ž๐ž๐๐ฌ ๐š ๐ง๐ž๐ฐ ๐ฉ๐ž๐ซ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ฏ๐ž.
And here are some useful and further links:
Agile innovation and IP design for digital innovation: 4th module MIPLM
The Role of IP in Digital Transformation and Industry 4.0: Technology Day 2024 at Endress & Hauser
Our Sponsor
Whom to follow on LinkedIn
Sebastian Goebel shares on his LinkedIn feed all the latest information on the role of AI for patents and patent law. This includes an overview on the opportunities and challenges of using AI tools in daily work processes as a patent professional. He also shares further information from the I3PM Committee for AI&IP, which he co-chairs.
In her LinkedIn feed, Smita Choudhary provides insights into the connection between innovation and intellectual property. She does this by sharing inspiring innovation stories from real inventors and companies that have mastered innovation and IP protection. A particular focus of her feed is on biotechnology and digitalisation. Finally, she supports the IP Business Academy as an ambassador.
Deep Dive
The highlights of the revised Patent Law Implementing Rules of China
By Peter Zhang, Partner at Linda Liu & Partners

The new Rules for the Implementation of Patent Law (hereinafter referred to as โ€œthe Rulesโ€) came into force on January 20, 2024. There are many amendments in the new Rules, and I have summarized the need-to-know points for your reference.
IP experts behind the case: Mark Carmody & OncoMark
By Poorti Joshi, Assistant Manager at Concur IP

OncoMark, an Ireland-based biotechnology start-up, is pioneer in developing a multi-parameter prognostic test named OncoMasTR for diagnosis of breast cancer. The OncoMasTR was developed by collaboration between Prof. Adrian Bracken at Trinity College Dublin (TCD) and Prof. William Gallagher at University College Dublin (UCD) in 2012. Poorti Joshi interviewed the patent attorney behind the case Mark Carmody on the role of IP for start-ups in diagnostic technologies.
Our Sponsor
The IP world in a picture
The value of data
More and more companies are adopting data-driven business models and are recognising the value that data brings to their operations. This also creates a new need to valuate the companies' data in order to better understand the value of the data assets they own, share or transfer.

Please read the interview with Kevin Garwood, graduate of our IP Valuation Course at the CEIPI, on the value of data and the need to know it:
Event tips
Patent Litigation // ๐Ÿ”ฅ Fireside Chat #33 (at lunchtime)
Enrollment for the University Diploma in IP Business Administration (DU IPBA) opened at the CEIPI until
8. September 2024
IP-Management Learning
Process Management
In businesses, like in every organization, where many people are working together in different roles, work is distributed between the individual employees and departments in the form of processes. These processes are needed that everyone fulfils their role in the business, in sales, in product development in IP etc. Since the degree of specialization in the workforce is ever increasing this separation of roles within a company and the creation of processes to organize the work between the different departments becomes more and more important. Without good and well-defined processes effective and efficient workflows within a company would not exist.
linkedinย youtubeย