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IP Management Pulse #15
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Your inbox-insider from Prof. Wurzer every two weeks
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Here are the topics of this issue:
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- Innovation Strategy
- Role of IP in ESG/SDG
- China's Innovation Strategy
- IP in Agile Product Development
- Digital Brand Experience
- IP and Technology Readiness
- Patent Quality
- Digital Medical Services
- The Value-in-use Concept
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I wish you an exciting and informative read. I look forward to your comments and our exchange on LinkedIn.
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The most discussed LinkedIn post
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"𝐏𝐚𝐭𝐞𝐧𝐭𝐬 𝐚𝐫𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐰𝐞𝐚𝐤" - that is a sentence for eternity, from Elon Musk😎. Is that 𝐓𝐞𝐬𝐥𝐚'𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🤔? No, that is 𝐡𝐢𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 😮!
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📢 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐢𝐭? 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐡𝐞 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐚𝐜𝐡𝐢𝐞𝐯𝐞? 𝐀𝐧𝐝 𝐡𝐨𝐰 𝐢𝐬 𝐢𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 - 𝐢𝐬 𝐭𝐡𝐞𝐫𝐞 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐯𝐞𝐫𝐬𝐮𝐬 𝐰𝐞𝐚𝐤 𝐰𝐡𝐞𝐧 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐭𝐨 𝐩𝐚𝐭𝐞𝐧𝐭𝐬?
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Summary of the Discussion
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Tesla's patent portfolio is valued at nearly $4 billion, with 29 patents valued at over $3 million each. This suggests that while Musk may downplay the importance of patents publicly, Tesla still sees value in protecting its intellectual property.
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The discussion around this post revolved around the following topics:
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- How can patents help startups to compete with industry giants
- Do investors and managers have different perspectives on IP
- How much window dressing should be in a patent strategy
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And here are some useful and further links:
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Tesla embroiled in $1 billion EV battery trade secret showdown
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The Impact of Tesla’s Patent Opening
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Hi there, I want to share with you how the most successful IP experts do awareness building and business development on their own behalf. From visibility and reach to conversion into your own consulting services. I'm happy to give insights from the community – just click here and I’ll show you this in a ViCo.
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📢 𝗖𝗮𝗻 𝗽𝗮𝘁𝗲𝗻𝘁 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗮𝗻 𝗶𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 (𝗦𝗗𝗚/𝗘𝗦𝗚 𝗼𝗿 𝗻𝗼𝘁) 𝗵𝗲𝗹𝗽 𝗮𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 - 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗿𝗲𝗮𝗹𝗹𝘆 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘁𝗵𝗮𝘁 - 𝗽𝗿𝗲𝗳𝗲𝗿𝗮𝗯𝗹𝘆 𝘂𝘀𝗶𝗻𝗴 𝗦𝗗𝗚/𝗘𝗦𝗚 𝗮𝘀 𝗮𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲!
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And here are some useful and further links:
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TTO Approach To Identifying Green Science Using AI For Technology Transfer
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Responsible intellectual property strategy for sustainability transition - An exploratory study
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China's Innovation Strategy
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Why should you always have 𝐂𝐡𝐢𝐧𝐚 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐥𝐢𝐬𝐭 𝐢𝐧 𝐚 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐈𝐏 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🤔? Because even the infrastructure in 𝐂𝐡𝐢𝐧𝐚 𝐢𝐬 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐢𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐲 𝐪𝐮𝐢𝐜𝐤𝐥𝐲 😮!
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📢 𝐀𝐧𝐲𝐨𝐧𝐞 𝐰𝐡𝐨 𝐝𝐨𝐞𝐬 𝐧𝐨𝐭 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐂𝐡𝐢𝐧𝐚 𝐢𝐧 𝐚 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲-𝐨𝐫𝐢𝐞𝐧𝐭𝐞𝐝 𝐈𝐏 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐚 𝐛𝐢𝐠 𝐦𝐢𝐬𝐭𝐚𝐤𝐞. 𝐏𝐚𝐭𝐞𝐧𝐭𝐬 𝐜𝐚𝐧 𝐥𝐚𝐬𝐭 𝟐𝟎 𝐲𝐞𝐚𝐫𝐬 - 𝐢𝐦𝐚𝐠𝐢𝐧𝐞 𝐰𝐡𝐞𝐫𝐞 𝐂𝐡𝐢𝐧𝐚 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐢𝐧 𝟐𝟎 𝐲𝐞𝐚𝐫𝐬. 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐚𝐤𝐞 𝐂𝐡𝐢𝐧𝐚 𝐢𝐧𝐭𝐨 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬?
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And here are some useful and further links:
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Patent Strategies for Streaming Platforms: Mirriad Technologies helps Tencent with new AI based Business Models
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IP management in the era of Chinese IP offensive
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IP in Agile Product Development
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How should one imagine 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗜𝗣 management in an 𝗮𝗴𝗶𝗹𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 environment 🤔?
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📢 𝗠𝗼𝗿𝗲 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗮𝗻𝘁 𝗮𝗴𝗶𝗹𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝘁𝗲𝗮𝗺𝘀 - 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗮𝗱𝗮𝗽𝘁 𝗜𝗣 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁? 𝗪𝗵𝗼 𝗵𝗮𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗶𝘀? 𝗛𝗼𝘄 𝘄𝗲𝗹𝗹 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸?
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And here are some useful and further links:
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IP infringement risks in agile software development: New research project at the MIPLM
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Agile innovation and IP design for digital innovation: 4th module MIPLM
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𝐇𝐨𝐰 𝐚𝐫𝐞 𝐥𝐨𝐠𝐨𝐬 𝐫𝐞𝐚𝐥𝐥𝐲 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 🤔? Jigar Patel's "the Logo Factory"🤩
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📢 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤: 𝐇𝐨𝐰 𝐦𝐮𝐜𝐡 𝐈𝐏 𝐢𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐥𝐨𝐠𝐨𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝? 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐰𝐞 𝐡𝐞𝐥𝐩 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐛𝐞𝐜𝐨𝐦𝐞 𝐬𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥? 𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐈𝐏 𝐝𝐫𝐢𝐯𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧?
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And here are some useful and further links:
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Unveiling the Secrets of Ingredient Branding: How to Leverage Intellectual Property for Success
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App icons are the new trademarks: ten conditions for strong designs and protection
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Whom to follow on LinkedIn
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Marek Bury regularly provides an overview of the latest developments on the Unitary Patent and the UPC on his LinkedIn feed. This includes regular overviews of the data published by the EPO on patents granted, the number of opt-ins and opt-outs and the hearings before the UPC. Additionally, he supports the IP Business Academy as an ambassador in awareness-raising activities.
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In her LinkedIn feed, Anita Yaryna provides information on the latest trends in digital technology and AI from a legal perspective. She does this using examples from leading technology companies, current discussions and court decisions worldwide. To keep readers up to date, they can also subscribe to her weekly newsletter on LinkedIn. Finally, she supports the IP Business Academy as an ambassador.
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The Role of IP Actions at Various TRL Levels
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By Erdem Kaya, managing partner Erdem Kaya Patent ve Dan. A.Ş
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Technology Readiness Levels (TRL) are a method of estimating the maturity of technologies during the acquisition phase of a program. The scale ranges from 1 to 9, where TRL 1 represents basic principles observed and TRL 9 signifies a technology fully deployed and operational. Understanding where a technology sits on this scale can help innovators and startups decide on the appropriate intellectual property (IP) actions, particularly regarding patents.
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Ensuring Patent Quality for Sustainable Innovation: A Conference Report
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On June 14, 2024, industry leaders, academics, and legal experts gathered for the Industry Patent Quality Charter Conference, focused on addressing the pressing issue of patent quality. The conference underscored the fundamental role that high-quality patents play in fostering innovation and maintaining the integrity of the intellectual property (IP) system. Despite advancements, concerns about the current examination principles of patent offices were thoroughly discussed, revealing a landscape where many granted patents may not hold up under scrutiny, thereby wasting resources and potentially hindering crucial innovations.
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The IP world in a picture
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Access to specialists, such as doctors, is still very unevenly distributed around the world, and in many regions it is a challenge to get appropriate medical help. This problem can be addressed by the increasing availability of digital services and their use in rural communities in particular. One example that has enabled rural communities in China to receive better medical care is Ping An Good Doctor. This is a digital service that matches you with suitable medical experts completely online. How Ping An uses intellectual property to protect the critical elements of its digital customer journey is described here by our students.
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Enrollment for the University Diploma in IP Business Administration (DU IPBA) opened at the CEIPI until
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LinkedIn Live Talk with Henry K.H. Wang on IP, Innovation, SDG, ESG & Sustainability Key Linkages
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Hi there, I want to share with you how the most successful IP departments do awareness building and marketing on their own behalf in the company. Efficient news generation, eLearning and content portals to achieve more attention and more positive perspectives on IP. I report on insights and best practice from the community – just click here and I’ll show you this in a ViCo.
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Value Determination for Value-in-use Situations
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The main feature of the value-in-use concept is its independence from an external third party. The value concept treats the source of the cash flows to be determined as an abstract market that must be modelled with sufficiently available information. The value is realised via the value chain in the IP-owning company. The model boundaries are therefore centred around the IP-owning company. The internal complementary goods of the IP-owning company are decisive for the ability to create an economic benefit from this IP.
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