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IP Management Pulse #14
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Your inbox-insider from Prof. Wurzer every two weeks
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Here are the topics of this issue:
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- Customer centricity
- Software patents
- IP management for the C-suite
- Brand reputation
- AI-assisted inventing
- Superfakes
- Serious games
- AI training data
- Digital eco-systems
I wish you an exciting and informative read. I look forward to your comments and our exchange on LinkedIn.
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The most discussed LinkedIn post
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What is at the heart of 𝐈𝐏 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧 𝐨𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐛𝐞𝐧𝐞𝐟𝐢𝐭 🤔?
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📢 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗜𝗣 𝗶𝘀 𝗮𝗻 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗰𝗼𝗻𝗰𝗲𝗽𝘁. 𝗜𝘁 𝗶𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗮 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗶𝘁 𝗶𝗻 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀, 𝗯𝘂𝘁 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗻𝗼 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝗶𝘁: 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗿𝗶𝗴𝗵𝘁 - 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗜𝗣.
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Summary of the Discussion
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Product management focuses on product features that you want to protect with IP. But ultimately it is about the customer benefit and the customer decides what this is. Customer-centric IP is the key to success.
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The discussion around this post revolved around the following topics:
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- How to match the sales arguments with the IP portfolio
- Does the market structure influence, who defines the relevant customer benefits
- How to create customer benefits in a data-driven world
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And here are some useful and further links:
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Case Study: IP design for medical technology
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IP Design as agile method for digitizing a traditional brand: Hansgrohe RainTunes
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Hi there, I want to share with you how the most successful IP experts do awareness building and business development on their own behalf. From visibility and reach to conversion into your own consulting services. I'm happy to give insights from the community – just click here and I’ll show you this in a ViCo.
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Best scope for claims of software patents
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If you want a patent, you also want the 𝐫𝐢𝐠𝐡𝐭 𝐬𝐜𝐨𝐩𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐜𝐥𝐚𝐢𝐦𝐬 🤗! Why is it so difficult with 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐩𝐚𝐭𝐞𝐧𝐭𝐬 🤔?
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There are very different reasons for this and in Europe you have to understand a lot about local software patents and this is particularly challenging when the companies that file patents in Europe are not located in Europe themselves.
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And here are some useful and further links:
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How to optimize your scope of patent protection? – Mixing Application and Training of AI
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Patents and the Fourth Industrial Revolution: The global technology trends enabling the data-driven economy
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IP management for the C-suite
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How do you 𝐞𝐱𝐩𝐥𝐚𝐢𝐧 𝐈𝐏 𝐭𝐨 𝐭𝐨𝐩 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 🤔? Not really a new problem: the solution is 𝐩𝐫𝐨𝐩𝐞𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 - obviously 🤗!
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📢 𝐓𝐡𝐞𝐫𝐞 𝐬𝐞𝐞𝐦 𝐭𝐨 𝐛𝐞 𝐟𝐨𝐮𝐫 𝐬𝐢𝐦𝐩𝐥𝐞 𝐩𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞𝐬 𝐛𝐮𝐭 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐯𝐞𝐫𝐲 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞. 𝐈𝐭 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐡𝐞𝐥𝐩 𝐭𝐨 𝐜𝐨𝐦𝐩𝐥𝐚𝐢𝐧 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐨𝐟 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 - 𝐈𝐏 𝐡𝐚𝐬 𝐭𝐨 𝐬𝐩𝐞𝐚𝐤 𝐭𝐡𝐞𝐢𝐫 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞.
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And here are some useful and further links:
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IP management trends in the digital transformation: 1st Module of the MIPLM 2022-2023
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Putting the IAM function at the heart of corporate strategy: A review
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Why is 𝗯𝗿𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲 important 🤔? Because you shouldn't 𝗱𝗲𝘀𝘁𝗿𝗼𝘆 𝗶𝘁 😮!
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📢 𝗧𝗵𝗲 𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝗶𝗹𝘆 𝘁𝗵𝗲 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱𝘀 - 𝘄𝗲 𝗱𝗼𝗻'𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗮𝗻𝘆𝘄𝗮𝘆. 𝗧𝗵𝗲 𝗽𝗼𝗶𝗻𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗰𝗵𝗮𝗻𝗴𝗲 𝗼𝗳 𝘃𝗮𝗹𝘂𝗲. 𝗡𝗼𝗯𝗼𝗱𝘆 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝗮𝗽𝗽𝗲𝗮𝗿 𝗮𝘁 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗹𝗶𝘀𝘁! 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝗲𝗱 𝗯𝘆 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗜𝗣 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁!
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And here are some useful and further links:
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The impact and relevance of non-fungible tokens (NFT) on trademark protection of European wine brands
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How are IP rights positioned in a fashion brand’s strategy: what challenges does the future present?
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𝐂𝐚𝐧 𝐠𝐞𝐧-𝐀𝐈 𝐛𝐞 𝐚𝐩𝐩𝐥𝐢𝐞𝐝 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 𝐭𝐨 𝐓𝐑𝐈𝐙 and thus pursue 𝐢𝐧𝐯𝐞𝐧𝐭𝐢𝐯𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐬𝐨𝐥𝐯𝐢𝐧𝐠 🤔? Here is a current paper that describes this approach 𝐩𝐫𝐨𝐦𝐩𝐭 𝐛𝐲 𝐩𝐫𝐨𝐦𝐩𝐭 🧐!
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📢 𝐈'𝐦 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐫𝐨𝐦𝐩𝐭𝐬 𝐨𝐧 𝐢𝐧𝐯𝐞𝐧𝐭𝐢𝐯𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐈 𝐤𝐧𝐨𝐰 𝐨𝐟 𝐚𝐧𝐝 𝐰𝐢𝐥𝐥 𝐫𝐞𝐩𝐨𝐫𝐭 𝐨𝐧 𝐦𝐲 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬.
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And here are some useful and further links:
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TRIZ and Generative AI Version2
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TRIZ and Generative AI-V3.0
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Whom to follow on LinkedIn
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On his LinkedIn feed, Linus Wretblad gives an overview of the use of AI-based tools for innovation and specifically for patent searches. He also promotes the relevant conferences in this field and gives an overview of the discussions and results of the events. Finally, he also explains the benefits of intellectual property for the entrepreneurial and start-up community.
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In his LinkedIn feed, Masaki Mikami provides information on the latest decisions in trade mark disputes in Japan from a wide range of industries. These include cases from the video games, cosmetics, luxury goods and clothing sectors. He also provides more detailed information on these cases in his blog and in specialised publications.
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Superfakes: The New Level of Deception
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The allure of luxury goods has never been stronger. From designer handbags to high-end sneakers, the desire to own prestigious brands permeates our culture. You have heard of counterfeit products before, but the so-called “superfakes” take deception to a whole new level. But what exactly are superfakes, and why are they causing such a stir? In this article, I would like to address exactly that.
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WIPO Patent analytics serious game
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Patents can be a vast source of information when looking to improve, e.g., research and development efforts, innovation insights, and intellectual property (IP) application. However, seeing as the amount of information available is often extensive, it can be difficult to determine how to go about obtaining, evaluating, and using it.
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The IP world in a picture
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Nowadays, AI-based solutions are becoming increasingly powerful tools in many professions, but at the same time the amount of data required and the cost of training are also increasing. In addition, there are various legal disputes between AI companies and AI-solution providers over copyright infringements of training data. Nonetheless, AI is not going away and companies need to find ways to licence this training data and use the existing and emerging AI tools.
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But it is not just the availability of training data that poses an intellectual property challenge; patenting AI also raises questions for companies looking to acquire adequate patent protection in Europe. The following article explains more about the patenting of AI and the problems of mixing application and training of AI.
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Magnus Hakvag on Navigating Innovation Horizons with serious games
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How to design around with innovation impulses from patent information (Live Webinar in German/ recording with English subtitles will be provided later)
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Job offer DuPont: Intellectual Property Manager f/m
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Hi there, I want to share with you how the most successful IP departments do awareness building and marketing on their own behalf in the company. Efficient news generation, eLearning and content portals to achieve more attention and more positive perspectives on IP. I report on insights and best practice from the community – just click here and I’ll show you this in a ViCo.
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Digital platforms are challenging the neoclassical approach to do business, which defined the goal of a private company as maximizing profits. The new business models prioritize growth over profits in the short to medium terms, that is, the maximization of the number of users rather than profits. Dominant platforms can afford such a business strategy given leeway to incur losses by investors. For example, Amazon was permitted by investors to grow without pressure to show profits, and thereby expanded its business and entrenched its dominance as an electronic commerce (e-commerce) marketplace. Dominant platforms have also expanded into other related businesses, with the objective of accessing more data. For example, Google gives its Android operating system free of charge to mobile telephone manufacturers, thereby enabling it to collect user data.
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