IP Management Pulse #11

Your inbox-insider from Prof. Wurzer every two weeks

Hi ,

Here are the topics of this issue:
  • IP enforcement
  • Digitalization of the IP value chain
  • Right to repair
  • China vs USA in AI patents
  • Value of trademarks
  • IP Training
  • Women-Led Innovation
  • AI rivalry
  • Hub monopoly
I wish you an exciting and informative read. I look forward to your comments and our exchange on LinkedIn.
The most discussed LinkedIn post
linkedin 
IP enforcement

Nobody, really ๐ง๐จ๐›๐จ๐๐ฒ ๐ฅ๐ข๐ค๐ž๐ฌ ๐ญ๐จ ๐ฌ๐ฎ๐ž ๐Ÿ๐š๐ง๐ฌ ๐Ÿ˜ฎ! What do gaming companies do ๐ฐ๐ก๐ž๐ง ๐Ÿ๐š๐ง๐ฌ ๐ข๐ง๐Ÿ๐ซ๐ข๐ง๐ ๐ž ๐ญ๐ก๐ž๐ข๐ซ ๐ˆ๐ ๐Ÿค”? As an IPer you need a sure instinct - like The Pokémon Company International and Nintendo ๐Ÿง!

๐Ÿ“ข ๐๐จ ๐ฆ๐š๐ญ๐ญ๐ž๐ซ ๐ก๐จ๐ฐ ๐ ๐จ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฅ๐ž๐ ๐š๐ฅ ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐ฆ๐š๐ฒ ๐›๐ž, ๐›๐ž ๐œ๐š๐ซ๐ž๐Ÿ๐ฎ๐ฅ ๐ฐ๐ก๐ž๐ง ๐ž๐ง๐Ÿ๐จ๐ซ๐œ๐ข๐ง๐  ๐ญ๐ก๐ž ๐ฅ๐š๐ฐ, ๐š๐ฌ ๐ญ๐ก๐ข๐ฌ ๐œ๐š๐ง ๐ก๐š๐ฏ๐ž ๐ž๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ฌ ๐ญ๐ก๐š๐ญ ๐š๐ซ๐ž ๐ง๐จ๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐จ๐Ÿ ๐š ๐ฅ๐ž๐ ๐š๐ฅ ๐ง๐š๐ญ๐ฎ๐ซ๐ž.
Summary of the Discussion
When you have a big brand like Pokémon, brand protection plays a crucial role to make your success sustainable and stop not only copycats, but often also well-meaning fans. Here, brand managers need to carefully choose their response, when shutting down economically harmful fan initiatives.
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The discussion around this post revolved around the following topics:
  • How can big brands treat fans as partners
  • How can marketing and IP departments work together to utilize the creativity of users for the company
  • How can very rigid IP enforcement harm user experience
And here are some useful and further links:
Former Pokemon lawyer explains why Nintendo goes after so many fan games: "No one likes suing fans"
The IP and strategy of a gaming giant: New research project at MIPLM
Prof's Tip
Hi there, I want to share with you how the most successful IP experts do awareness building and business development on their own behalf. From visibility and reach to conversion into your own consulting services. I'm happy to give insights from the community – just click here and I’ll show you this in a ViCo.
The LinkedIn Overview
linkedin 
Digitalization of the IP value chain
CTO meeting in Munich ๐Ÿ˜ฎ: How does the industry use ๐€๐ˆ ๐š๐œ๐ซ๐จ๐ฌ๐ฌ ๐ญ๐ก๐ž ๐ž๐ง๐ญ๐ข๐ซ๐ž ๐ˆ๐ ๐ฏ๐š๐ฅ๐ฎ๐ž ๐œ๐ก๐š๐ข๐ง? Fundamental structural changes - this is important for the IP community ๐Ÿง!
And here are some useful and further links:
Efficiency gains in the generation of IP portfolios with AI
IP strategy development and invention harvesting: MIPLM Dinner speech by Dr. Robert Klinski
Our Sponsor
linkedin 
Right to repair
How is the ๐œ๐ฅ๐ข๐ฆ๐š๐ญ๐ž ๐œ๐ซ๐ข๐ฌ๐ข๐ฌ ๐ซ๐ž๐ฅ๐š๐ญ๐ž๐ ๐ญ๐จ ๐›๐ซ๐š๐ง๐๐ฌ ๐Ÿค”? ๐‚๐ข๐ซ๐œ๐ฎ๐ฅ๐š๐ซ๐ข๐ญ๐ฒ also includes the ๐ซ๐ข๐ ๐ก๐ญ ๐ญ๐จ ๐ซ๐ž๐ฉ๐š๐ข๐ซ - this can conflict with design rights and trademarks ๐Ÿ˜ฎ!

๐Ÿ“ข ๐ˆ๐ญ ๐ข๐ฌ ๐ก๐ข๐ ๐ก ๐ญ๐ข๐ฆ๐ž ๐Ÿ๐จ๐ซ ๐ฆ๐š๐ง๐š๐ ๐ž๐ซ๐ฌ ๐จ๐Ÿ ๐ฉ๐ซ๐จ๐ญ๐ž๐œ๐ญ๐ž๐ ๐›๐ซ๐š๐ง๐ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ ๐ญ๐จ ๐ข๐ง๐ญ๐ž๐ ๐ซ๐š๐ญ๐ž ๐‘๐Ÿ๐‘ ๐ข๐ง๐ญ๐จ ๐ญ๐ก๐ž๐ข๐ซ ๐›๐ซ๐š๐ง๐ ๐š๐ง๐ ๐ˆ๐ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ. ๐€๐ง๐จ๐ญ๐ก๐ž๐ซ ๐ž๐ฑ๐š๐ฆ๐ฉ๐ฅ๐ž ๐จ๐Ÿ ๐ฐ๐ก๐ฒ ๐ˆ๐ ๐š๐ง๐ ๐›๐ซ๐š๐ง๐ ๐ฆ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐จ๐ง๐ฅ๐ฒ ๐ฆ๐š๐ค๐ž๐ฌ ๐ฌ๐ž๐ง๐ฌ๐ž ๐ฐ๐ก๐ž๐ง ๐ญ๐ก๐จ๐ฎ๐ ๐ก๐ญ ๐š๐ง๐ ๐ข๐ฆ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐ž๐ ๐ข๐ง ๐š๐ง ๐ข๐ง๐ญ๐ž๐ ๐ซ๐š๐ญ๐ž๐ ๐ฆ๐š๐ง๐ง๐ž๐ซ ๐ข๐ง ๐ญ๐ก๐ž ๐œ๐จ๐ซ๐ฉ๐จ๐ซ๐š๐ญ๐ž ๐œ๐จ๐ง๐ญ๐ž๐ฑ๐ญ.
And here are some useful and further links:
The Right to Repair: Recent Developments in the USA
What You Should Know About Right to Repair
Our Sponsor
linkedin 
China vs USA in AI patents
Where should you file and search ๐€๐ˆ ๐ฉ๐š๐ญ๐ž๐ง๐ญ๐ฌ ๐Ÿค”? The high-tech rivalry between ๐‚๐ก๐ข๐ง๐š and the ๐”๐’๐€ is heating up ๐Ÿง. ๐๐’๐… ๐ฌ๐ž๐ž๐ฌ ๐‚๐ก๐ข๐ง๐š ๐š๐ก๐ž๐š๐ ๐Ÿ˜ฒ!

๐Ÿ“ข ๐’๐จ ๐ข๐Ÿ ๐ฒ๐จ๐ฎ ๐ฐ๐š๐ง๐ญ ๐ญ๐จ ๐ค๐ง๐จ๐ฐ ๐ฌ๐จ๐ฆ๐ž๐ญ๐ก๐ข๐ง๐  ๐š๐›๐จ๐ฎ๐ญ ๐ญ๐ก๐ž ๐ฌ๐ญ๐š๐ญ๐ž ๐จ๐Ÿ ๐ญ๐ก๐ž ๐š๐ซ๐ญ ๐ข๐ง ๐€๐ˆ, ๐ฒ๐จ๐ฎ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐๐ง'๐ญ ๐ฎ๐ง๐๐ž๐ซ๐ž๐ฌ๐ญ๐ข๐ฆ๐š๐ญ๐ž ๐‚๐ก๐ข๐ง๐š! ๐“๐ก๐ข๐ฌ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐ก๐š๐ฉ๐ฉ๐ž๐ง๐ฌ ๐Ÿ๐š๐ซ ๐ญ๐จ๐จ ๐จ๐Ÿ๐ญ๐ž๐ง ๐ข๐ง ๐ฆ๐š๐ง๐ฒ ๐ก๐ข๐ ๐ก-๐ญ๐ž๐œ๐ก ๐š๐ซ๐ž๐š๐ฌ ๐ญ๐จ๐๐š๐ฒ! ๐‘พ๐’‰๐’‚๐’• ๐’…๐’ ๐’š๐’๐’– ๐’•๐’‰๐’Š๐’๐’Œ?
And here are some useful and further links:
NSF Report shows US-China AI rivalry sharpening
Amid US-China rivalry, a landmark science deal faces new scrutiny
Our Sponsor
linkedin 
Value of trademarks
What is the ๐ฏ๐š๐ฅ๐ฎ๐ž ๐จ๐Ÿ ๐š ๐ญ๐ซ๐š๐๐ž๐ฆ๐š๐ซ๐ค ๐Ÿค”? Being in the customer's head is very valuable. In the case of ๐‹๐ข๐๐ฅ ๐ฏ๐ฌ. ๐“๐ž๐ฌ๐œ๐จ: 9.3 million euros ๐Ÿ˜ฎ.

๐Ÿ“ข ๐“๐ก๐ข๐ฌ ๐œ๐š๐ฌ๐ž ๐จ๐ง๐œ๐ž ๐š๐ ๐š๐ข๐ง ๐ฌ๐ก๐จ๐ฐ๐ฌ ๐ญ๐ฐ๐จ ๐ฉ๐จ๐ข๐ง๐ญ๐ฌ ๐š๐›๐จ๐ฎ๐ญ ๐›๐ซ๐š๐ง๐ ๐ฆ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ: ๐˜๐จ๐ฎ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐ฎ๐ฌ๐ž ๐š๐ง๐ ๐ฆ๐š๐ข๐ง๐ญ๐š๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐จ๐ฐ๐ง ๐›๐ซ๐š๐ง๐ ๐œ๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐ž๐ง๐ญ๐ฅ๐ฒ ๐š๐ง๐ ๐œ๐จ๐ง๐ฏ๐ข๐ง๐œ๐ข๐ง๐ ๐ฅ๐ฒ. ๐˜๐จ๐ฎ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐ฉ๐š๐ฒ ๐š๐ญ๐ญ๐ž๐ง๐ญ๐ข๐จ๐ง ๐ญ๐จ “๐ฌ๐ข๐ฆ๐ข๐ฅ๐š๐ซ” ๐ญ๐ก๐ข๐ซ๐-๐ฉ๐š๐ซ๐ญ๐ฒ ๐›๐ซ๐š๐ง๐๐ฌ ๐š๐ง๐ ๐ก๐š๐ง๐๐ฅ๐ž ๐ญ๐ก๐ž๐ฆ ๐ฏ๐ž๐ซ๐ฒ ๐œ๐š๐ซ๐ž๐Ÿ๐ฎ๐ฅ๐ฅ๐ฒ - ๐ž๐ฌ๐ฉ๐ž๐œ๐ข๐š๐ฅ๐ฅ๐ฒ ๐ข๐ง ๐ญ๐ก๐ž ๐ฌ๐š๐ฆ๐ž ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ.
And here are some useful and further links:
Tesco to change Clubcard logo after losing Lidl legal battle
Tesco vs. Lidl and the War over a Yellow Circle
Our Sponsor
Whom to follow on LinkedIn
Benjamin Delsol provides on his LinkedIn feed a comprehensive overview on recent IP strategy discussions, trends in AI, the metaverse and quantum computing. He does this with weekly updates on the various topics and also provides longer articles within his weekly newsletter "The Art of Strategy". Additionally, he provides links to current reports and studies on all topics at the intersection between IP and the business world.
Our Sponsor
Tomas Geerkens shows on his LinkedIn feed current insights in the world of IP licensing and IP auditing. He does this in depth in his Newsletter "The Compliance Chronicle" which gives readers a guidance to royalty audits and license compliance. Additionally, he provides an overview on the IP strategies of the leading IP licensing companies worldwide. Finally, he supports the IP business academy as an ambassador in awareness building activities.
Deep Dive
IP Training 101 – Practice, Instruction, and Capability Building
By Håvard Almås, researcher at House of Knowledge, and Magnus Hakvåg, CEO of House of Knowledge

For the uninitiated looking into the topic of IP and IPR, it may come off as vast and impenetrable – a huge, jargon-filled field that is just about impossible to get into. However, in most cases, the reality is much simpler than it may seem. Oftentimes, the language and terms used are needlessly complex, especially so for anyone not looking to become an IP expert, but rather improving the capability to apply sound IP practices in a day-to-day setting. This all boils down to learning only what matters, applying acquired knowledge in concrete use cases, and understanding when to do what in IP related matters. To do that, it is necessary to be very precise and practice-minded regarding what and how to learn.
Leaky Pipeline: The EU's Missed Potential in Women-Led Innovation
By Ines Duhanic, Data Protection Counsel at MENARINI Group, and Jörn Plettig, Site Manager ETL IP Berlin

Intellectual property law plays a crucial role in fostering innovation within the European Union (EU). It provides a legal framework for inventors and creators to protect their ideas, incentivizing them to bring new inventions, designs and works to market. Protecting these intangible assets for growth, competitiveness, job opportunities and winning the AI and tech race is crucial for the EU. However, striking a balance between robust IP protection and encouraging further innovation is a constant challenge.
Our Sponsor
The IP world in a picture
AI rivalry between USA and China
The rivalry between the USA and China in the new digital technologies is further heating up, not only in the area of semiconductors, but also in artificial intelligence. This is also reflected in the increasingly diverging number of granted AI patents, where China is clearly in the lead with 61% of all AI patents granted and the US with only 21% clearly on the second rank. Europe plays here only a negligible role.
Event tips
"Digitalisation of the IP system", seventh edition of "CEIPI’s Executive IP Management Days", 13 & 14 June 2024
Interview with Laura Fe, speaker at the CEIPI Executive IP Management Days on "Generative AI and chemistry"
3M Patent 2 Profit Case Study
Prof's Tip
Hi there, I want to share with you how the most successful IP departments do awareness building and marketing on their own behalf in the company. Efficient news generation, eLearning and content portals to achieve more attention and more positive perspectives on IP. I report on insights and best practice from the community – just click here and I’ll show you this in a ViCo.
IP-Management Learning
Companies within the ICT industry use soโ€called hub monopolies. This basically means that they use patents for standardโ€setting purposes and to pool rights. Patent pools are becoming increasingly interesting within the context of standardization. The term patent pool refers to a number of patents covering different aspects of a certain technology. Sometimes pools are outsourced to a separate company called an IP holding company, which is dedicated to licensing out the underlying technology.
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