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IP Management Pulse #5
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Your inbox-insider from Prof. Wurzer every two weeks
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Here are the topics of this issue:
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- Competition and cooperation
- IP and sustainability
- IP strategies and disruption
- Technology standards and IP
- Copyright in the metaverse
- Trade secret management
- Comparison of IP management practices
- Brand valuation
- Value-orientated patent portfolios
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I wish you an exciting and informative read. I look forward to your comments and our exchange on LinkedIn.
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The most discussed LinkedIn post
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Competition is not always a zero sum game
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Can you be 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 and 𝐜𝐨𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 at the same time 🤔? 𝐆𝐚𝐦𝐞 𝐭𝐡𝐞𝐨𝐫𝐲 𝐬𝐚𝐲𝐬 𝐲𝐞𝐬 😮 - and you design the most valuable companies in the world: Apple and Microsoft 👀 with IP - it's called "𝐜𝐨𝐨𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧" 🧐! The idea of coopetition arose from the ideas of mathematician 𝐉𝐨𝐡𝐧 𝐯𝐨𝐧 𝐍𝐞𝐮𝐦𝐚𝐧𝐧 and economist 𝐎𝐬𝐤𝐚𝐫 𝐌𝐨𝐫𝐠𝐞𝐧𝐬𝐭𝐞𝐫𝐧, who shaped game theory. The US professors 𝐀𝐝𝐚𝐦 𝐁𝐫𝐚𝐧𝐝𝐞𝐧𝐛𝐮𝐫𝐠𝐞𝐫 and 𝐁𝐚𝐫𝐫𝐲 𝐍𝐚𝐥𝐞𝐛𝐮𝐟𝐟 took up and further developed the idea of coopetition in their book of the same name, which was published in 1996.
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Summary of the Discussion
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In many industries around the world, it can be observed that large corporates do not only compete with each other, but often also cooperate in certain areas. With the increasing complexity of digital businesses, this at least temporary or selective cooperation will increase. And intellectual property plays a decisive role in it.
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The discussion around this post revolved around the following topics:
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- Careful management of IP is even more important in coopetition than when creating products alone
- The role of licensing and cross-licensing in coopetition
- How coopetition can support innovation activities of all participating companies
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And here are some useful and further links:
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Apple Vision Pro: The Patents Behind The Technology
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IP strategy for fleet management – digital transformation at Hilti
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Hi there, I want to share with you how the most successful IP experts do awareness building and business development on their own behalf. From visibility and reach to conversion into your own consulting services. I'm happy to give insights from the community – just click here and I’ll show you this in a ViCo.
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IP strategy for sustainable development
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𝐈𝐏 𝐢𝐧 𝐭𝐢𝐦𝐞𝐬 𝐨𝐟 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐜𝐡𝐚𝐧𝐠𝐞: Are there IP strategists who promote the transition to sustainability 🤔? Here are five very helpful case studies 🧐!
The speed at which countries move towards sustainability depends, among other things, on their level of technological development, the accumulation of knowledge and access to technological solutions. In this sense, IP plays a crucial role in the transition to sustainability.
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And here are some useful and further links:
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Innovation Management and ESG
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Training at WOLF: Protecting sustainable smart home solutions with IP-design
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IP strategies for disruptive innovation
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What is discussed in the strategy part of a master's program in IP management 🤔? E.g. the streaming war 𝐍𝐞𝐭𝐟𝐥𝐢𝐱 vs. 𝐃𝐢𝐬𝐧𝐞𝐲+ and the role of IP in it 😮!
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And here are some useful and further links:
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An overview of Disney's IP strategy with Disney+ in the digital ecosystem
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The role of standards for IP strategies
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Keeping China out of standards - how is that supposed to work 🤔? China has already understood how to make money with standards and patents - just look at Huawei and WiFi 6 😮.
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And here are some useful and further links:
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Three Takeaways From China’s New Standards Strategy
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China in International Standards Setting
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Copyright in the metaverse
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IP in the Metaverse 🤔: Now there is a groundbreaking decision from Barcelona about art, fashion and mango 🧐! Or: What do you actually look at with the Apple VisionPro?
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And here are some useful and further links:
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Injunction against Mango’s NFT use in the metaverse
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Barcelona court rules in favour of defendant in NFT metaverse copyright case
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Whom to follow on LinkedIn
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Ivan Gauci provides his followers on LinkedIn with valuable insights into intellectual property, particularly the use of trade marks. He is also committed to raising awareness of the importance and use of intellectual property for start-ups and SMEs. Therefore, he shares various resources and information on LinkedIn about webinars and trainings aimed at companies that want to utilise the power of intellectual property for their business.
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An Cosaert offers you on LinkedIn insights into the different aspects of IP strategy and how IP strategy interacts with other aspects of a business, such as innovation. She provides therefore a variety of use cases for different IP strategies to give readers a sense of how typical IP strategies differ across industries, with examples ranging from design-oriented industries to smart healthcare.
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Trade secret management – workload within a company
By Donal O'Connell, Founder Chawton Innovation Services
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The trade secret management workload includes regular maintenance tasks to keep everything ticking over nicely. These include regular portfolios reviews of the assets, sanity checking that policy and processes are robust and fit for purpose and adjusting if and when needed, monitoring the appropriate KPIs and metrics and reacting accordingly. Trade secrets are fragile assets so require lots of ‘tender loving care’.
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Ad-hoc work tasks will arise. Unfortunately, disputes may arise. We are clearly seeing more trade secret related disputes taking place so this should not come as a surprise to any company. I appreciate that when it happens, it is not pleasant. If the company is going through any major corporate event such as an investment round, an M&A deal, a JV project, then the trade secret management workload may increase as trade secrets are oftentimes a key aspect of such events.
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A comparative IP management success story for Apple, Qualcomm, and IBM
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By Archana Pandit, Technology Consultant Zlogiks patent services
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IP management success stories can vary across industries and companies, and strategies should be tailored to the specific needs and goals of each organization. Additionally, the landscape of intellectual property law and technology is dynamic, so ongoing efforts are required to adapt to new challenges and opportunities.
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While Apple, Qualcomm, and IBM are all major technology companies, they have different business models, focus areas, and strategies when it comes to managing intellectual property.
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The IP world in a picture
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What is the value of a brand?
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To value a brand, it is first important to understand what the value of a brand is. The common definition of value states that the private economic value of a brand is determined from the future economic benefits that arise from its use. There are several important aspects to this definition. First of all, it should be noted that the aim is to determine an economic value. This means that the value of the brand expressed in monetary units should be determined. It is also possible to evaluate a brand qualitatively and determine, for example, its awareness among customers, or the loyalty of customers with the brand. However the results of qualitative evaluations are usually as well considered in the form of valuation parameters.
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LinkedIn LiveTalk with Daniel Holzner (ABP Patent Network GmbH) and Wolfgang Hildesheim (IBM) on AI-aided inventing.
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What is the value of my patent?
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Hi there, I want to share with you how the most successful IP departments do awareness building and marketing on their own behalf in the company. Efficient news generation, eLearning and content portals to achieve more attention and more positive perspectives on IP. I report on insights and best practice from the community – just click here and I’ll show you this in a ViCo.
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As a result of the debate about patent value, patent valuation, and the usage of patents as assets, value-orientated patent portfolios were developed in the 2000s. In 2005, the patent life cycle and value chain were published. The basic concept of a dedicated value chain for a patent is that a patent can be seen as an asset and must therefore be productive. The three main phases of a patent value chain are generation, administration, and exploitation. These consecutive phases increase the economic benefit of the patent while simultaneously reducing the relative costs. The generation phase consists of research and development, invention, protection, and strategy. The administration phase consists of portfolio management, reporting, and controlling. During the exploitation phase, the patent is used in a certain function. When the economic benefit is greater than the relative costs, the portfolio is optimized. Reaching this point is a key objective of value-orientated patent portfolio management.
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