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IP Management Pulse #44
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Your inbox-insider from Prof. Wurzer every two weeks
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Here are the topics of this issue:
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- IP in times of technological obsolescence
- IP roadmaps - making IP strategy actionable
- Copyright and AI training data
- Systematic trade secret management
- Timing of patent filings
- Thought leadership
- Case study BHS Corrugated
- Explainable AI in the Courtroom
- IP strategies in the service economy
- The role of IP in Adobe’s Creative Cloud success
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I wish you an exciting and informative read. I look forward to your comments and our exchange on LinkedIn.
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The most discussed LinkedIn post
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IP in times of technological obsolescence
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The road atlas shows how much the world has changed. The map didn’t die; it shapeshifted. Value moved from printed copyrights to data-centric IP stacks: database rights over continuously updated tiles; trade secrets in routing, ETA models and telemetry pipelines; platform licensing that governs access, APIs and service levels; and patents protecting real-time congestion estimation, lane guidance and HMI patterns.
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Summary of the Discussion
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When value shifts from products to data- and software-driven services, what mix of patents, trade secrets, copyrights, trademarks, and contracts best protects competitiveness? In platform ecosystems, how do you decide between publishing (thought leadership) vs. keeping know-how as trade secrets vs. filing patents to maximize long-term leverage?
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The discussions below this post covered the following topics:
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- How to align dynamic capabilities with IP protection
- What is the role of the IP manager in refining the IP portfolio
- How to identify which customer needs to protect in the future
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And here are some useful and further links:
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The Future of Software Patents
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Navigating the Voice Revolution: How Premium Automakers Lost the Voice Assistant Battle — and What It Means for the Future of IP Strategy
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IP roadmaps - making IP strategy actionable
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Companies developing sophisticated business strategies are in a good position to create equally adequate IP strategies. But how to implement them in practice? This is the task of IP roadmapping.
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And here are some useful and further links:
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IP Roadmapping with the SAILS Methodology
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Milestone-Based IP Management
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Copyright and AI training data
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Since AI models have reached a level of quality that makes them useful for everyday and specialised applications, AI companies are also satisfying their hunger for training data from copyright-protected sources. Now, a settlement for $1.5 billion shows how expensive this practice can be.
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And here are some useful and further links:
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Systematic trade secret management
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Trade secrets seem to be the most simple type of intellectual property. But without proper management, trade secrets do not even exist.
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And here are some useful and further links:
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Documenting Trade Secrets in a Legally Compliant Manner
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Protecting Trade Secrets in the Talent War
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Timing patent activities during product development and research activities is a crucial but also challenging affair. Too early filing may not sufficiently cover the final product, but too late filing may encounter strong patent portfolios from competitors.
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And here are some useful and further links:
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Too Early, Too Late: The Rise and Fall of PDAs and the Game of Innovation Timing
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Timing of patent applications in the life sciences industry
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Whom to follow on LinkedIn
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Amelia Skelding is IP Director and Chartered Trade Mark Attorney at Swindell & Pearson. On her LinkedIn feed, she presents practice-oriented IP management insights from real companies and cases. There she shows how IP and business aspects are connected and what business people need to be aware of with regard to IP.
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Wouter Pors is an Intellectual Property lawyer at Windt Le Grand Leeuwenburgh and a registered UPC Representative. On LinkedIn, he shares information about current international IP conferences organized by AIPPI and LES. Additionally, he discusses current developments in IP and international trade.
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Digital Marketing: Client Persona Development
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Are you struggling to connect with your target audience, or feeling like your marketing efforts aren’t hitting the mark? This guide empowers you with the knowledge to truly understand your clients and prospects.
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Digital Marketing: Client conversion – A guide
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You want to make the most out of your law firm events? This free guide for law firm business development and marketing experts helps you to increase your event’s conversion rate.
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IP protection in the life sciences
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Welcome to IP Management Voice, your podcast about Intellectual Property (IP) Management and our next big AI experiment. Listen to our latest episodes:
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#54 Managing IP in Business - Branding and Growth about Nina Kolar
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Thought leadership II – From bylines to white papers
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By columnist Giulia Donato, Brand & Communication Consultant at people and brand strategies
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For many IP experts, the challenge isn’t a lack of knowledge. It’s visibility. You may have groundbreaking insights on licensing, strategy, or patent valuation, but if they stay within your office walls, they don’t strengthen your position in the market. That’s where publications, platforms, and industry outlets come in.
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Placements matter. When your name appears in a respected journal, blog, or association newsletter, it acts like a stamp of credibility. Your expertise is validated not just by what you say, but by where you say it. This kind of exposure builds trust faster than any self-description ever could.
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Publishing in respected outlets is not a cosmetic exercise. It is a strategic way to build trust, open doors, and anchor your expertise in the conversations that shape your industry.
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Why you shouldn’t glance past a cardboard box
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Most people never pause to consider the corrugated board keeping their online impulse‑buys safe. They should. Behind roughly every third box you touch stands BHS Corrugated – an engineering icon founded in 1717 that has reinvented itself more times than packaging trends have changed. The new case study dissects how the German company turned intellectual property (IP) into a competitive fortress and why that matters far beyond box plants. Read on if you like your strategy with a twist of boldness and a dash of industrial romance.
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Explainable AI in the Courtroom: Anita’s Breakthrough for IP Legal Practice
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In episode #49 of IP Management Voice, we follow the journey of Til Martin Bußmann-Welsch, co-founder of the legal tech company Anita, whose AI platform is changing how court decisions are analyzed — starting with judge behavior and evolving into a transformative tool for IP law. The project began with academic curiosity: Bußmann-Welsch’s PhD research explored how external factors influence judicial decisions, from systemic biases to behavioral patterns. What started as a niche academic effort eventually became a cornerstone in the development of structured legal data analysis.
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The IP world in a picture
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IP strategies in the service economy
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The relevance of the service sector is ever increasing with half of all employees worldwide earning a living in this sector. In high-income countries, the figure is as high as almost three out of four employees.
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This is also reflected in the changing IP strategies of leading industrial companies, which are switching their offerings away from selling machines to providing additional services. In the following blogpost, MIPLM students explain this IP management trend using the example of the MedTech industry.
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University Diploma - Intellectual Property and Business Administration at CEIPI
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Master of Intellectual Property Law and Management (MIPLM) at CEIPI
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The role of IP in Adobe’s Creative Cloud success
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Adobe transformed its business by shifting from selling boxed software to offering Creative Cloud as a subscription-based SaaS platform. This move delivered predictable revenue, continuous updates, and global reach. Strong IP — including copyrights for software and content, patents for unique features, trademarks for brand trust, and DRM for access control — made the model possible, sustainable, and profitable. By protecting the entire ecosystem, Adobe secured its position as the creative industry standard.
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