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IP Management Pulse #1
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Your inbox-insider from Prof. Wurzer every two weeks
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Here are the topics of this issue: How does AI disrupt IP strategies in healthcare? How can IP experts position themselves? What is the role of IP in the knowledge economy? Why to distinguish IP value and quality? Why do IP experts need to care about ChatGPT? What is new regarding geographical indications in the EU? How to use IP for securitization? What is the difference between management and leadership in IP? What are value-oriented patent portfolios?
I wish you an exciting and informative read. I look forward to your comments and our exchange on LinkedIn.
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The most discussed LinkedIn post
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Anyone who believes that AI applications in healthcare are dreams of the future should take a look at this report 😮. Anyone who wants to develop IP strategies should take a look at our studies 🧐.
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Ping An, is not only the largest insurance company in China (and the world), but also among the top patent applicants at WIPO...
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Summary of the Discussion
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We are experiencing the digital disruption of the healthcare sector, in which insurance companies can compete with healthcare providers and software companies alike. This disruption is also being supported by patents, making it a lasting effect that cannot be ignored.
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The discussion surrounding this post revolved around the following topics:
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- The use of AI in healthcare has big consequences for the use of IP strategies by companies.
- IP strategies are more and more focusing on the protection of customer experiences and customer journeys and trying to exclude competitors from the most lucrative offerings.
- Manufacturing companies need to think more like software companies to protect the relevant digital features in their new smart products.
- AI is creating disruption in many industries and healthcare specifically, which will result in a surge in new digital patent applications in those industries.
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And here are some useful and further links:
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Protecting digital customer journeys in the medical industry with IP-design: "Case study Ping An"
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IP Strategies in the digital transformation in the world of medical technology: From manufacturers to service providers
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How to avoid "relative invisibility" by expert positioning
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Have you ever heard of “relative invisibility” 🤔? This is what happens to (IP) experts in transparent markets without positioning 😲!
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In the past, you were just "the local patent attorney" or the trademark expert "who you know personally" - that's still the case - but the markets are becoming more and more transparent as a result of social media. And the clients ask themselves: “What actually sets this one expert that I (coincidentally) know apart? 🧐”
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And here are some useful and further links:
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IP Awareness Building under New Work Conditions: Content Marketing for IP Experts
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Survey: Digitalization of the client relationship
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WIPO data shows that the “capitalism without capital” became reality
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Crisis? Which crisis 🤔? The global IP data still only knows one direction: up - the knowledge economy is extremely robust 📈 .
The largest companies by market capitalization are also the extremely profitable companies and they are all companies that capitalize on intangible assets:…
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And here are some useful and further links:
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Great Book: Capitalism without capital from Stian Westlake and Jonathan Hasekl – here a great lecture of this two brilliant guys.
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And here a summary of the book from the CATO Institute.
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Quality and value of IP: Why is this important for IP Portfolio Management?
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What is the quality and what is the value of a patent? Is there any difference at all 🤔? Yes: And it is definitely helpful to know the difference when designing IP strategies 🧐.
This distinction between quality and value has very practical consequences for corporate IP work….
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And here are some useful and further links:
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Report of the European Commission about IP valuation
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Lecture about brand valuation – and course overview
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Why do IP experts need to care about ChatGPT?
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Yesterday I was asked on LinkedIn: What's going on with ChatGPT again and what does it have to do with IP 🤔? The answer in one word: It's about Sherlocking 🧐!
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But what is Sherlocking anyway? ...
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And here are some useful and further links:
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Inventions made by generative AI – IP business talk with Dr. Köllner
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What is Sherlocking by Derek Watson
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Whom to follow on LinkedIn
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Bastian is not only a lecturer at the IP Business Academy and, as a board member of I3PM, responsible for the further development of IP management, he is above all a really great expert on the subject of digital patents. Anyone who follows him on LinkedIn will always stay up to date on digitalization and patent protection of software-based solutions.
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Dr. Hans Joachim Fuchs, Engineer and Economist, is Founder and General Manager of CHINABRAND CONSULTING, a China- and Asia-focused management consultancy and IP service provider in Munich. He was a Director with Deloitte, Member of the Board with Braxton Associates, Vice Director of Swiss Prognos AG and Manager with the German Handelsblatt Publishing Group.
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Empowering European Craft and Industrial Producers: The New Legal Regime on Geographical Indications
By Maria Boicova-Wynants, partner with Starks
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The new Regulation on Geographical Indication (GI) protection, effective from December 1, 2025, introduces a harmonized framework. Led by the European Union Intellectual Property Office (EUIPO), it streamlines protection, fosters authenticity, and offers economic benefits. The regulation positions European products for global recognition, encouraging SMEs to proactively engage for enhanced visibility and market access.
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Why is securitization of IP assets a quandary?
By Shalini Sitaraman Menezes, Founding partner at Menezes Gaonkar LLP
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Securitization refers to the process of recognizing the financial worth of debts and other receivables and consolidating them into an asset that can be sold for a price. This can include tangible or intangible assets, such as patents, trademarks, and future economic benefits from licensing or assignment of these assets. Securitization is possible for future economic benefits from licensing/assignment of a patent, trademark, or trade secret, or from royalty payments from musical compositions or recording rights of a musician. The most prominent example of IP securitization is the Bowie bond, which uses revenue generated from albums recorded by a musician as collateral. In India, the Securitisation and Reconstruction of Assets and Enforcement of Security Interest Act, 2002 (SARFAESI Act) regulates securitization and the enforcement of security interest. However, there are challenges associated with IP securitization, including the difficulty of valuing intangible assets and the lack of consistency in valuation technologies.
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The IP world in a picture
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Leadership vs. Management Infographic by Tom Geraghty
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A leader is characterized by his enthusiasm for his innovative company vision. He inspires, mobilizes and motivates his employees to actively shape future developments. In contrast, managers are more likely to be viewed as sober, analytical and conscientious administrators. They ensure efficient processes in day-to-day business through planning, organization and control.
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HTB forum: IP strategy and management – Connect One and IoT in gastronomy and beyond on 30.11.2023
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IP business talk with Magnus Hakvag on 6.12.2023
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4th I3PM Quarterly on 13.12.2023
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Dominant design is a technology management concept introduced by Utterback and Abernathy in 1975, identifying key technological features that become a de facto standard. A dominant design is the one that wins the allegiance of the marketplace, the one to which competitors and innovators must adhere if they hope to command significant market following.
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Dominant designs may not be better than other designs; they simply incorporate a set of key features that sometimes emerge due to technological path-dependence and not necessarily strict customer preferences. The often cited example is the QWERTY keyboard, specifically designed to overcome operative limitations on the mechanical typewriter but now almost universally preferred over other keyboard designs. Dominant designs end up capturing the allegiance of the marketplace and this can be due to network effects, technological superiority, or strategic maneuvering by the sponsoring firms.
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